PHILIPS INTRODUCES ITS FIRST 4K ULTRA HD TELEVISION RANGE WITH AMBILIGHT TECHNOLOGY
TECHNOLOGY /GADGETS /PRODUCT LAUNCH
by Shrutee Kate / DN
It’s time to move beyond
the ordinary with the launch
of
Philips Ambilight 4K Ultra HD LED TV in India
Embrace the Ultra HD revolution in India as Philips introduces its
first 4K Ultra High
Definition Television with Ambilight range
The latest 8600 series features the advanced 4K technology that provides
the consumers with the most immersive and cinematic TV viewing experience ever
Consumers will now enjoy
the most immersive TV viewing experience
with unprecedented Ambilight technology
the most immersive TV viewing experience
with unprecedented Ambilight technology
Enjoy unrivalled 3D experience with
a perfect motion rate of 400 Hz and Micro Dimming
a perfect motion rate of 400 Hz and Micro Dimming
by Shrutee Kate / DN
April 7, 2015, Mumbai: Setting a new milestone in the
evolution of Ultra HD television in the country, PE Electronics, official brand license partner of Philips for India, launched the first 4K Ultra HD television range featuring Ambilight technology.
The consumers will
now experience a technology which will change the way consumers view
televisions in India. On the occasion of the launch, celebrities like Soha Ali
Khan, Kunal Kemmu, Rannvijay Singha and Atul Kasbekar were present to share
their first-hand experience of using this milestone product.
Ambilight - Ambilight is ambient lighting, a patented technology exclusive
for Philips TV’s. Ambilight breaks the conventional norms of TV viewing, beyond
the usual four boundaries of a television. Ambilight technology projects light
from the back panel of the television, corresponding to the content being
played. This projected light is dynamic and changes according to the content.
Ambilight gives you the most immersive viewing experience. Further, it reduces
the strain on your eyes during long viewing hours.
Philips has always set a benchmark by
introducing consumers to televisions that are technologically advanced and
innovative. The new Ultra HD TV with Ambilight is powered by Pixel Plus Ultra
HD picture quality engine. Further, perfect motion rate of 400 Hz ensures
smoothest experience for fast moving images and is perfect for gaming. This TV
is Smart and allows you to access
social networking sites, browse internet, play games, Skype, access YouTube and
Vimeo amongst a host of applications. This television comes with an inbuilt app
gallery as well. Other features include active
3D which gives you a much
higher resolution than passive 3D, better image depth and better colors,
Philips Micro Dimming Pro which - produces deeper blacks and brighter whites,
regardless of the level of light in the room etc.
Neeraj Sethi, Chief Executive Officer, PE
Electronics Ltd,
said “We are excited to be the first in this category to introduce India
to the revolutionary technology of UHD TV with Ambilight which will change the
way consumers view television in the country. At Philips, we have brought the most stirring
and magical experiences closer to the consumer, with a magnificent interplay of
colour and light with the wondrous 4K technology. It will be an unforgettable
and thrilling experience that will linger in the hearts and minds of the
consumer for long time to come. We are confident that this product driven by
its pure technology will push the existing boundaries of the television
industry”.
Koos Dekker,
Sr. Director Consumer Care,
Quality and Sustainability Global Brand Licensing, Philips
Group, “Philips believes in creating products with consumer at the centre of
attention. Philips has been coming out with innovative products over decades to
provide experience and value to the consumer. With the launch of Philips
Ambilight 4K Ultra HD TV, Philips aims at revolutionizing the television
viewing experience in the country. The new age consumers want much more than just
an ordinary television and this latest product essentially targets consumers, who
want the best that is available in the market.
Philips Ambilight 4K Ultra HD LED TV will
soon be available at brand stores, large format retailers and modern retail outlets. The
product is available in the market in 50’’, 58’’ and 65’’ and is priced between
Rs. 155,000 to Rs. 372,500.
Philips Ambilight 4K Ultra
HD LED TV Highlights:
Ambilight is
a technology unique to Philips. It is more than just built-in ambient lighting
effects think of the difference surround sound makes and then consider
Ambilight as the 'surround colour' version. It completely immerses you in the
action, makes the screen seem larger and provides the consumer an experience
beyond ordinary.
4K UHD
Technology provides seamless viewing experience
with breath-taking picture
clarity.
Pixel
Plus Ultra HD: discover Ultra HD Picture Quality
Ambilight
for the most immersive viewing experience
400Hz
PMR Ultra HD for fast moving images
3D takes
you places you’ve never been before
Smart
TV: a whole new world to explore
Micro
Dimming for incredible contrast
sharpness and image quality
MyRemote
app: the Smarter way to interact with your TV
Wi-Fi
Miracast™—mirror your smartphone screen to your TV
Digital
Natural Motion for smooth moving images
Cloud TV
and Cloud Explorer bring worlds together
Multiroom
TV—share live TV and recordings between TVs
PE Electronics was formed with an aim to
amplify the businesses of Philips Television and Electrolux Home appliances in
India. A business unit designed to take forward the business of Philips
televisions in India offering quality products, high service standards and
nurture it with fully set up manufacturing, marketing and distribution
facilities.
About PE Electronics Ltd.
PE Electronics Ltd was set up in India in
2010 to bring two internationally renowned brands, Philips in the television
domain & Electrolux in the home appliances domain to the Indian market
through a brand licensee agreement. As part of PE Electronics, the Philips television
range consists of High Definition LEDs, LCDs and Ultra Slim Color TVs. The
Electrolux product range consists of Refrigerators, Washing Machines, Microwave
Ovens and Air-Conditioners.
Under the exclusive brand license
agreement with Philips, PE Electronics aims to deliver meaningful innovations
in the television space to the Indian consumer and takes care of all
manufacturing, sales, marketing and after sales service for the brand in
accordance with the brand guidelines of Philips. PE Electronics is based out of
Mumbai and employs over 1500 people.
For more
information please visit
Comments
Post a Comment