INDIAN KARAOKE LEAGUE LAUNCHED
ENTERTAINMENT
by Shrutee Kate /DNS
INDIAN KARAOKE LEAGUE (IKL)
Biggest platform
for aspiring singers to be
a Karaoke Star
Musiqui App launched the first ever
Indian Karaoke League (IKL)
by Shrutee Kate /DNS
If music connects
people, then karaoke helps them become ‘buddies’. It’s a fun way of
socializing, by putting all your inhibitions aside. And now it’s set to make
you famous as well.
Musiqui, for the first time in
India announced the launch of the biggest platform where anyone and everyone
can sing his or her heart out without any restrictions. The app provides
license to sing, magic tune the song and make it equivalent to a professional
studio recording. These recordings can become the first step towards the
stardom and eventually winning the IKL.
Indian Karaoke League (IKL) is a nationwide hunt for the
best Karaoke singer. For greater levels of participation, the league will be divided into
four groups - College
Champs, School Stars, Professionals and Amateurs. Contestants can participate
in any of these four groups, through the Musiqui app.
Present at the
launch event today were the esteemed panel members of IKLwhich included Chief
Mentor &MahaguruPT. SURESH WADKAR,
Co-founder & Brand Ambassador SONU
NIGAM, Chief Advisor SHAMEER TANDON,
Member Advisory Board MALA SEKHRI,
Co-founder & CEO SANJAY CHITALE.
The panel
interacted with media and shared their views on how the initiative came into
existence and presented an overview of the competition. Also present at the
event were eminent personalities from music fraternity such as Talat Aziz, Abhijeet Bhattacharya among others.
Speaking on the
occasion, Pt. Suresh Wadkar said “Being a teacher and Mentor
for many decades, I have noticed that only talent and music education is not
enough for professional success. An artist also needs a professional platform
that will offer an opportunity to show case all they have. Musiqui is a perfect
platform for anyone with a music artist inside.”
Adding to this, Singer
par excellence, Sonu Nigamsaid “Music
has ceased to remain a profession or a hobby of a few and with the advent
of technology, has facilitated more people to enjoy being called a singer. IKL
takes this to another league now by bringing the technology, and the platform,
to your doorstep.”
Chief advisor IKL, ShameerTandon said "As a head honcho for decades, I have
successfully Identified, launched and marketed artists. Also, being a
successful artist with national award winning films under the belt, I found
Musiqui as a complete platform that address Discovery, exposure and Artist
growth all under one umbrella in a easy to use and IP compliant way.”
Mala Sekhri ,
member Advisory Board said , “ With Music consumption and creation being at an
all time high, it is the ideal time to begin an initiative of this kind
combining modern technology with the age old urge for everyone to express
themselves through Music. IKL brings an egalitarian approach to Music where
anyone and everyone can realise their dream of becoming a singer. “
Commenting on the occasion, IKL Co-founder
& CEO, Sanjay Chitale said
“"Music is my passion, Technology is my education and entrepreneurship is
my profession. I could not have found a better opportunity to put them together
in a more meaningful and productive way. Given the love for Music in India, I hope
Musiqui will someday become a household name like some of the large social
networks.”
Music
Today represents the Musiqui App in India.
A special thanks to IKL associates Chlorophyll and Khimani& Associates for lending their support and making IKL
possible.
Khimani& Associates is a celebrity and media law firm based in
Mumbai who have, since the inception of Musiqui and IKL, provided their legal
advise and expertise in protecting all intellectual property rights associated
with the App and the League.
Chlorophyll is the renowned ad agency responsible
for all creative aspects of Musiqui as well as IKL. Speaking on the occasion, KiranKhalap,
co-founder & MD, Chlorophyll said “Unlike in other philosophies, in Indian thought, it is
sound, not light, that sits at the origin of the universe. While all
Indians themselves may not be aware of this as a concept, our lives are
governed by sound and music. Our cinema is a vehicle for songs; our
communication is almost always rhymed; and we have one of the highest average
talktime on phones in the world. So working on a product that used technology
to democratise this deep-rooted passion was a great opportunity for
chlorophyll.In creating a brand, we needed to define its very reason for
existence: after multiple options, we zeroed in “it’s not about the song, it’s
about wanting to sing.” The brand urges you to sing irrespective of your level
of talent. It also encourages sharing. Hence the brand line “Let go” and an
identity that showed an uninhibited singer. We are happy that the
‘sharing’ aspect of the brand is also going to come alive through a karaoke
league…the brand is living up to its truth.”
For more details please visit www.musiqui.com
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