Pepe Jeans launched its first ever children's wear collection in India
LIFESTYLE / NEW LAUNCH
Pepe Jeans Celebrates Microfashion with the Kids Wear
Launch
#PepeKidinTown
by Shrutee K/DNS
10 September,
India: Pepe Jeans launched its first ever children’s wear collection in India at
a fun fashion show with kids at Tote on the Turf in Mumbai. Showcasing its latest children’s wear collection, the
event looked straight out of a kid’s carnival. The venue was filled with
balloons and ribbons; and saw a series of children’s party themes such as
photo-booth, balloon artists, faux tattoo artists and novelty candy-carts.
Seen having a gala time with their kids on the
ramp were Tara Sharma and model Alesia Raut; while Natasha Suri, Anchal Kumar
and Shveta Salve walked the ramp with tiny tots dressed in Pepe’s adorable kids
wear collection. Also spotted at the party were Deepti Gujral, Candice Pinto,
Arzoo Gowitrikar and Sunny Kamble among others.
The Autumn Winter 15 Collection that caters to children from 4 to 12 years
of age consists of classic casuals such as stylish denim jackets, jeans and
cool printed t-shirts and shirts for boys; and cute denim shorts and skirts,
bright coloured jeans, playsuits, tops and dresses for girls. Bright colours,
creative themes and all the while wearable and comfortable – that’s the spirit
of the new season.
Kavindra Mishra, MD
& CEO Pepe Jeans India Limited states, “Denim has long been synonymous with
the youth. At Pepe Jeans, denim wear is at the core of our fashion DNA.
Extending our global expertise in the kids wear category is only a natural
progression. Pepe Jeans kids wear presents a unique and exciting opportunity to
share our cool and iconic DNA with a wider Pepe Jeans audience.” The Pepe Jeans AW15 Girls Collection
consists of 2 distinct stories. Indigo Essentials is a combination of light blues and
dark blues, those that are washed, mixed or blended are combined with pale
reds, pinks and touches of grey marl for the Pepe Jeans London little girls. Downtown Playground consists of fun; modern and
playful styles manifested in unique prints and textured elements. The colour palette consists
of bright corals, brick reds, and blues.
The Pepe Jeans AW15 Boys Collection
consists of 3 distinct stories. The Indigo
Collection consists of cool washes on the jersey range come with strong
graphic prints. The colour palette comprises of saturations from bleached skies to the
darkest indigos; and highlights of brick red and gold. Outer wear and shirts
are key to the Bohemian collection
inspired by the great outdoors. The Classic Sport look is very university
inspired, with bright colours, embroideries, appliqués, and union jack inspired
graphics. Colours are a mix of bright
and classic tones, rugby greens, burgundies and rich classic navy with gold
highlights.
The Kids wear
Collection will be available at exclusive Pepe Jeans stores at Connaught Place
and the newly opened Kamla Nagar store in Delhi, at the Linking road store and
at R-City Mall, Inorbit - Vashi and Infinity Malad in Mumbai; as well as at the
Pepe Jeans store on Bel road, HSR, HRBR, Indiranagar and Banshakari in Bangalore
and select Pepe Jeans outlets in Lucknow, Goa and Hyderabad.
Pepe Jeans AW15 Kidswear Collection starts at INR 499.
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