ACE GROUP Signns Gauri Khan as brand ambassador to design signature flats for its luxury properties

by Shrutee K/DNS

Leading real estate luxury conglomerate, Ace Group has signed on Gauri Khan as brand ambassador to design signature interiors for their premium residential projects. ACE Group’s luxury portfolio is focused on creating ecosystems that sit on the pinnacle of home heaven. The relationship will see the celebrity interior designer oversee interiors for signature homes for the group’s many luxury projects. The collaboration aims to present a final product that definitively spells elegant opulence.

Mr. Ajay Chaudhary, CMD, Ace Group, says, “We are privileged and excited to associate with Gauri Khan on our premium residential projects. Her coming on board to design luxury apartments for ACE fits perfectly with our core values of creativity and quality. Gauri has proven herself to be an artiste who constantly raises the bar in the field of interiors; her style philosophy and eye for perfection make her the innovator she is.” 

The tone of slick sophistication rings through the interiors is the result of a winning collaboration between ACE and Gauri Khan. For her first project, she has envisioned a chic cocoon, comprising rich, buttery leather accents, subtle mood lighting that shimmers through delicate chandeliers and a colour palette that is soothing and statement-making at the same time. She sums it up perfectly, “This will be the destination where style and luxury come together.” 

“Luxury is a state of the mind which is larger than life. We believe in creating spaces that enable you to live life to the maximum. A home is no longer a mere necessity; people are upgrading their lifestyles through travel and increased exposure. Homes of the Ace Group will provide the ambience that encourages the essential feeling of time and space, which will be the true hallmark of luxury in future,” says Ajay Chaudhary, CMD, Ace Group.

The group has also elected to showcase their collaboration through a commemorative book on contemporary living and design with a beautiful visual narrative by Gauri Khan that will be launched at the end of the month in London. 

Introducing the book, Mr. Chaudhary, says, “Design is an integral part of any architectural creation. Starting from the project concept to its detailed designing and execution at site, all aspects are monitored and coordinated to perfection. The final material selection during execution plays a major role in shaping the project.”

The book includes a glimpse into Gauri Khan’s upcoming and past projects, her design inspirations from travel to iconic cities and work with designers par excellence – like Regis Mathieu and Jean Francois Lesage. It also articulates the journey of her design studio “Gauri Khan Designs”, a cornucopia of home and living treasures, signature and looks. Rare family pictures featuring Shah Rukh Khan and her children, Aryan, Suhana and AbRam, add an unforgettable personal touch to the book, conceptualized by media entrepreneur, Tanaaz Bhatia, CEO of Bottomline Media.