Fortune’s #MakeIndiaDiabetesFree Campaign to create awareness amongst Pre-diabetics

-
by Shrutee K/DNS


Mumbai,November 10, 2016:Fortune brand ofvegetable oils, by Adani Wilmar Ltd,the leading manufacturer anddistributor of cooking oils and food products has launched a digitalcampaign with the aim tospread awareness on diabetes by inspiring healthy living. The campaign called #MakeIndiaDiabetesFree inspires healthy living.

Are cent report by the World Health Organization (WHO) pegs India as the diabetes capital of the world. It is one of the most talked about diseases the world over and especially in India where there are more people with Type 2 Diabetes than those in any other country. WHO estimates that 80 per cent of diabetes deaths occur in low and middle income countries and projects that such deaths will double between 2016-2030.

It istherefore more important than ever that awareness of this chronicdisease is spread to people at risk of diabetes and diabetics alike.The #MakeIndiaDiabetesFreeCampaign launches​ on 10thof November and runs through 14thNovember (World Diabetes Day).

Thisyear’s World Diabetes Day is themed on ‘Eye onDiabetes’. Fortune will tie its campaign to emphasize onpromoting a proactive lifestyle and the importance of screening forthe disease to ensure early diagnosis of Type 2 Diabetes and itstreatment.

Mr.Angshu Mallick, Chief Operating Officer at Adani Wilmar Ltd. saidthat “Diabetes is fast gaining the status of an epidemic in India with more than 62 million individuals currently diagnosed with the disease. Awareness of the disease and detection at an early stage is important to reduce the risk of complications.  Our campaign #MakeIndiaDiabetesFreeis inspiring individuals to stay ahead of this deadly disease by leading a balanced lifestyle of exercise and eating right with an overall happy outlook. Fortune is committed to helping diabetics fight the disease. Our VIVO Oil has ingredients proven to improve insulin sensitivity, helping reduce blood-sugar levels and efficiency of anti-diabetic medicines. We look forward to seeing a diabetic free India with people taking more responsibility of their health."​

Thewhole campaign will be leveraged through digital media that willstart with creating interest and curiosity about staying ahead inlife and then bursting on social media with the release of a digitalfilm where our protagonist overcomes his pre-diabetic dilemma byliving life to the fullest by eating right and staying fit. He isalso looking into the well being of friends and family by encouraginga positive lifestyle.

Prevention is better than cure is an age old saying and Fortune has implemented this through this campaign. Fortune takes a bold step through its campaign to make people responsible for their own lives, making them realise that they need to take onus, take the first step and protect themselves from this disease by arming themselves with information.

There will also be a quiz validated by nutritionist Neha Chandna​ as a part of the campaign which will let peopleknow if they are pre-diabetic or are liable to get diabetes in the future. The interest through the race to World Diabetes Day will be maintained by using India’s top food and ​fitness influencers. The influencers will engage in conversations with the online targetaudience and will lead up to a big bang on D-day wheresurprises are in store for some of those who participated in the run up.

Ultimatelythe objective of this campaign is to boost the awareness aboutdiabetes and ask people not to fight it but stay ahead and takeownership towards a healthy India vision towards 2030.


About:Adani Wilmar Ltd. (AWL), under its flagship brand Fortune, launched apioneering product, FortuneVIVO Diabetes-Care Oil, which isIndia​'s 1st diabetes care oil and thelatest innovation in the Indian cooking oil segment, earlier thisyear. Fortune VIVO Diabetes-Care Oil has been developed through yearsof painstaking research & development. Its components helplower the high blood sugar level and enhance the efficiencyofanti-diabetic medications improving insulin sensitivity in Type IIDiabetes by controlling high blood pressure. It is clinically provento help manage diabetes.

Comments

Post a Comment

Popular posts from this blog

Team Pumpkin acquires digital marketing rights for Shop CJ

-
Image
by Shrutee K/DNS 4th January 2017, Mumbai : Team Pumpkin, a leading Digital Marketing & PR Agency operating out of Mumbai, Delhi and Bangalore has won digital marketing mandate for Shop CJ. It's an electronic channel dedicated to teleshopping. The consumers can select from a wide variety of products offered on Shop CJ, 24x7. They have awarded various digital mandates to Team Pumpkin. The mandate includes execution of various digital activities like social media management, content marketing and creation of Digital Assets among others. All the activities for Shop CJ will be carried out from Mumbai office which is led by Swati Nathani. On winning the duties, Ms. Swati Nathani, Chief Business Officer, Team Pumpkin said, “We value our clients and work hard on delivering the results. Shop CJ is India’s favorite teleshopping brand and growing with each passing day. Their consumer base has a growing percentage of the digitally active audience. Our strategy will be to bridge...
Read more

Haier India Introduces Range of Washing Machines with new 360° Waterfall Technology

-
Image
Launches new 10kg top load washing machine with 360 degree waterfall technology that provides deeper cleaning and extra care to the fabrics New Delhi, 27 December,18: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, today announced the launch of its all new HWM100-678NZP 10 kg Top Load Washing Machine with 360-degree waterfall technology in India. Augmenting its current range of washing machines, Haier has designed the new HWM100-678NZP washing machine with features that best cater to the laundry needs of Indian households. It comes equipped with 360-degree waterfall technology that offers deeper cleaning with extra care to the fabrics. The new washing machine features silent and steady operation and, comes with a big screen for more efficient user controls. Its direct motion invertor motor increases the machines longevity and helps in saving 30% time & energy. The s...
Read more

Eat Eggs and lose weight

-
Image
  by Shrutee K/DNS It is often said that the best things come in small packages, and if you take the case of the humble egg, you can't help but agree. Packed with protein, good fats and essential vitamins, eggs have some of the most health-friendly properties to boast of. Eating eggs, especially for breakfast, may just be what makes or breaks your weight loss diet. More than 2 billion adults and children globally are overweight or obese and suffer health problems because of their weight, a new study reports. This equates to one-third of the world's population carrying excess weight, fueled by urbanization, poor diets and reduced physical activity. … and India is not left alone and she’s getting FATTER by the day!! The percentage of Indian adults living with obesity is set to jump to around 5% by 2025.. In absolute  numbers present   30 million obese Indians in 2016 will reach the figure of 70 million by 2025!! Obesity in India has reached epidemic proportio...
Read more