RANVEER'S SWISS AFFAIR THE ACTOR TAKES ON THE MANTLE OF BRAND AMBASSADOR FOR SWITZERLAND

by Shrutee K/DNS

Mumbai, 4^thNovember 2016: Ranveer Singhis in Love ….. with Switzerland! The heartthrob of millions ofIndians, who recently returned from his maiden trip to the beautiful country is completely enamoured with it and has been now named the first Indian ambassador for Switzerland Tourism.

Ranveer who enjoyed himself indulging ina huge variety of different experiences on his recent trip to Switzerland, will now be in charge of promoting Switzerland Tourism’scampaign for 2017 - Nature wants you back! Known for his effervescence and adventurous nature, Ranveer tried an array of activities in Switzerland to get his adrenaline pumping. From wake boarding on Lake Zurich, ski jumps at the Swiss Museum ofTransport in Lucerne, tobogganing on Mt. Pilatus, paragliding and skydiving in Inter laken, he tried them all. But adventure was justone of his holiday thrills. Ranveer, also a great chocolate lover hada go at chocolate making at the Funky Chocolate Club in Interlaken. Being a complete football fanatic, Ranveer visited the FIFA World Football Museum in Zurich and of course also paid tribute to Mr. Yash Chopra by visiting the Yash Chopra Suite at Victoria Jungfrau and the Yash Chopra Statue in the Kursaal Garden.

In short, Ranveer had a ball on his firsttrip to Switzerland and now he can’t wait to endorse itsvirtues to everybody.

Ranveer Singh said, “Switzerland has always been known for its serenity and its natural beauty butwhat surprised me were the adventures in store for me when I visited.Going to Switzerland has always been my dream. After all it’s a country made famous by Yashji! And now I look forward to my next tripas official brand ambassador in winter. I’ve been told it’slike visiting an entirely different country.”

Mr. Claudio Zemp, Director – India,Switzerland Tourism said,“Being a versatile energetic and adventurous personality, Ranveer explored and enjoy edall that Switzerland has to offer. His passion and excitement for the country is what compelled us to request him if he would take on the mantle of Brand Ambassador to which he enthusiastically agreed.Switzerland has always made for a picturesque and mesmerising holiday experience with its terrific natural beauty. With Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

Ms. Ritu Sharma, Deputy Director,Switzerland Tourism India, said, “Switzerland is a perfect place for a complete holiday experience that will leave you spellbound for days. Tourists look for a blend of sightseeing,relaxation and adventure together with easily available accommodation and good food and welcoming hosts. And that is exactly what Switzerland offers with its, snow covered mountains, crystal clearlakes, various nature excursions, it’s superb public transport system, it’s boutique cities and culinary indulgences. This isalready well known to the Indian tourist but what Ranveer discovered is the other more active side of Switzerland with its many heart thumping experiences like sky diving, heli-skiing, kitesurfing, river rafting, canyoning etc. Holidays in Switzerland always create memories that last a lifetime and everyone that visits falls#inlovewithswitzerland.”

As a lover of nature, adventure, great outdoors and extreme sports, Ranveer is now looking forward to visiting Switzerland in winter early next year. Duringhis next trip to the country, Ranveer will be visiting St.Moritz –the playground of the rich and famous and the picture perfect village of Titlis Engelberg and will experience first-hand thiswinter wonderland while enjoying an array of activities and the country’s local culture. MySwitzerland.com

About Switzerland Tourism(ST) is a federal public corporation. Its mission, as decreed by aFederal Resolution of 16 December 1994, is to promote Switzerland asa holiday, travel and conference destination both  at home and abroad.The Board comprises 13 representatives from the tourism sector, andfrom business and political circles. Around 220 employees work inSwitzerland and in 28 countries. Switzerland Tourism opened its firstoffice in India in 1997 in Mumbai, followed by an office in Delhi in2000.

Switzerland Tourismworks with many organizations and companies, for example, SwissInternational Airlines, Swiss Embassies and Consulates and BusinessCouncils. It also invites the representatives and agents of traveland tourism agencies every year to visit Switzerland in differenttimes and seasons; it also invites a group of the representatives ofthe leading media to see the most famous Swiss tourist landmarks.

Tourism inSwitzerland occupies rank no. 4 in terms of export revenues followingthe chemical and metal industries and luxury watch-making industry.