adidas enables athletes to break into the zone with AlphaBOUNCE in a city wide Hunt with actor Karan Wahi

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by Shrutee K/DNS

New Delhi, November 7 2016 –  adidas took over the Capital city in an exciting treasure hunt on November 6, 2016 for the launch of the new AlphaBOUNCE with actor & TV presenter Karan Wahi, leading one of the teams. In a unique concept brought to the capital for the first time in this scale, the AlphaBOUNCE Hunt challenged the limits of the participants by racing around the city without any restrictions, against other teams, through a series of clues, to get to the end point the quickest.

With 10 teams and over 120 people who were handpicked for their passion for sport esp. Running; the hunt across the city’s iconic landmarks turned into an exciting expression of energy and focus. The hunt was followed by a launch celebration & unveiling of the AlphaBOUNCE at FLYP@MTV Café, Connaught Place.

Focused on adaptive fit for the versatile athlete, the adidas AlphaBOUNCE is back again this season. Designed for distraction-free runs, the shoe features a seamless FORGEDMESH upper and BOUNCE cushioning. Alpha Bounce goes beyond running and elevates your training to new levels with innovative motion capture technology and seamless design.

adidas AlphaBounce is available in India in a lead colorways of Purple/Black across top adidas stores and on shop.adidas.co.in. The pair of shoes is priced at Rs. 10,999/-.

Join the running revolution @ www.facebook.com\adidasrunningIN
Join the community  on Instagram @adidasRunnersIN

About adidas Running
For more information on adidas Running, please visit www.adidas.com/running. For additional images please visit our media newsroom news.adidas.com and follow us on www.facebook.com/adidasrunning.

About adidas: adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade.

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