NDTV Good Times and Sonakshi Sinha releases Women’s Day Anthem to inspire girls to voice their opinion

by Shrutee K/DNS

New Delhi : This International Women’s Day, NDTV Good Times, India’s youngest lifestyle channel joins hands with Bollywood’s talented actress Sonakshi Sinha to release a special Women’s Day Anthem to re-enforce the sentiment that women have been an equal and integral part in changing the world, and how they are a constant part of this evolution. 

Sonakshi, who has made a mark with her award-winning performance in films is also a youth icon with huge social media following. The objective behind the special anthem video is to reach out to the young audience and acknowledge women’s contribution to the society and inspire young girls to voice their opinion.

Excited to partner with NDTV Good Times for the video, Sonakshi shared “I feel privileged to shoot this anthem video with NDTV Good Times and acknowledge women’s beautiful contribution to the world around us. I am happy that women today are standing up for themselves and speaking their mind and I am sure that we all can identify with this anthem” 

“Sonakshi is an ideal person for this initiative as she connects with youth in India and her journey inspires many young girls to believe in themselves, speak their mind and achieve their dreams. NDTV Good Times has always respected the contribution of the fairer gender and through this anthem, we acknowledge the same”, said Arati Singh, Channel Head, NDTV Good Times. 

The special anthem video will be released on 7th March 2017 on NDTV Good Times channel and social media platforms including Facebook, Twitter, Instagram and YouTube channel. 

About NDTV Good Times: NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.

NDTV Good Times presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India. With the maturing lifestyle space in India at an inflection point and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again.

Today, India's oldest lifestyle channel is its youngest. With programming that is impulsive, interactive and with an attitude to match. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channel's continuing evolution as India’s premier lifestyle entertainment destination.

The channel tag-line is #LiveYoung #LiveIndian, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channel's DNA. While it exemplifies what the channel stands for, it is also a call to action, as it exhorts the NDTV Good Times' viewers to live young and live Indian. 

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.