Tangerine’s #poseforacause campaign to support shelter homes in India

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Asha Parekh, Randhir Kapoor, Ajay Devgan, Kajol, Shahid Kapoor, Sushant Singh Rajput, Manoj Bajpai, Esha Gupta, Tapsee Pannu and many other come together 

Mumbai, March 2017:  Tangerine, the designer brand in home makeover solutions, designed a unique initiative where Bollywood celebrities came together to support#poseforacause campaign. Aimed at supporting the shelter homes for women and elderly, the campaign bought together celebrities supporting the cause where, for every celebrity picture, Tangerine donated ten bedsheets to NGOs like Help Age India and Urja Foundation.
 Through this program, the brand brought donated a total of 360 bed sheets to the NGOs, which will attempt to improve the quality of life of its beneficiaries. With this gesture, they attempted to give shelter homes of women and India’s old folks a comfortable and qualitative life, and more importantly, a smile on their faces with the understanding that somebody is thoughtful about them.
Talking about the initiative, Rajiv Merchant, Co-Founder, Tangerine, said, “Our brand ethos is colours of life. By donating bed sheets to NGO’s like HelpAge India and Urja Foundation, we got the chance to spread radiance and happiness in their shelter homes. We would like to share our gratitude to Bollywood fraternity to transform the cause to a reality.








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