Amway strengthens Body Care Portfolio with its revamped G&H range

  

Amway India is the second largest FMCG Company with 9.8 per cent market share in the body care segment

New Delhi, 04^th October, 2017: Amway India, the country’s largest direct selling FMCG Company has launched the revamped Body Care Collection in India under the G&H Brand. Designed for the entire family, the unisex body care range comprises of the G&H Nourish+ Body lotion and the G&H Refresh+ Body Wash Gel, providing dual care for the skin. Each is priced at Rs 440 for 250 ml, both the products are dermatologically and allergy tested.  Enriched with vitamins and naturally inspired botanical ingredients, the range comes in attractive packaging with eco sensitive design and pleasant fragrance. The G&H Body Care range is sulfate free.

Commenting on the launch, Ms. Anisha Sharma, Category Head-Beauty & Personal Care, Amway India, said, “G&H is one of the flagship brands under the body care range globally. To stay abreast with the rapidly changing consumers’ need and be competitive in the market, we have rejuvenated our global brand with improved formulation and packaging. We are quite confident of capturing a sizeable pie of the market share with our revamped G&H body care range. The Nourish+ body lotion offers intense 24 hours moisturizing formulation with refreshing fragrance and the G&H Refresh+ body wash comes with sulfate & soap free formula suitable to the Indian family.”

“The Body care market in India is pegged at Rs 1,000 crore and is expected to almost double by 2021 at Rs 1,900 crore. We are quite confident that G&H brand would move up the ladder to become one of the top 3 brands soon”, she added.

The G&H Nourish+ Body lotion is fortified with exclusive botanical blends such as shea butter, organic pumpkin seed oil and orange blossom honey. Orange blossom honey, a natural revitalizing moisturizer, hydrates and softens the skin, while shea butter nourishes the skin and leaves it supple. Pumpkin seed oil is an anti-oxidant known to help protect skin against environmental damages. The rich, creamy lotion provides 24-­hour moisturization and improves the moisture level in the skin.

The lightweight and gentle formula of the G&H Refresh+ body wash gel product contains aloe, grapeseed, and green tea extract designed for the hydration and soothing of the skin. Aloe soothes the skin while grapeseed extract with powerful anti-oxidant properties, helps protect and refresh it. The Green Tea Extract protects the skin against environmental damage and helps to energize the skin. The G&H Refresh+ body wash-gel includes a patented non-irritating complex to keep the skin calm. The product is enriched with a refreshing scent which lingers on the skin for a long time, while the non-drying formula helps in safeguarding the skin’s moisture barrier.

“We wanted to create a body care range that not only addressed the diverse skincare needs of families but also would help to protect the environment”, added Ms. Sharma.

About Amway India: Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA.  Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 58 years old, US $ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending.  Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.

Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration. 

Amway India is aggressively entering newer categories. Most notably, the company has launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway has forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture.