Star Sports launches new anthem as VIVO Pro Kabaddi Season 5 nears the #FinalPanga
by Shrutee K/DNS
MUMBAI: Star Sports, India’s leading sports broadcaster,
launched Doompak doompak, a catchy new
anthem as VIVO Pro Kabaddi Season 5 inches closer to the playoffs and the final
match. Celebrating the kabaddi mania that has gripped sports fans across the country,
the anthem, released along with a music video, is quirky, vivid and features
leading kabaddi stars.
With a vision to make kabaddi
accessible and engaging for fans across India, Star Sports has built a strong
narrative throughout the season, with a host of innovative and appealing marketing campaigns. The new anthem, Doompak doompak, is energetic, fast-paced and invites fans to
participate in the ongoing excitement for the last few matches of the season. Penned by renowned Bollywood lyricist, Amitabh
Bhattacharya, the lyrics takes fans into the journey of season 5 and the
preparation for the final battle among the 6 qualified teams. The anthem is composed
by leading music composer Ram Sampath.
For season 5 of VIVO
Pro Kabaddi, Star Sports has moved away from the traditional campaigns, to a
celebration anthem. The film showcases players, referees, coaches and fans in
an all-new avatar, celebrating the spirit of the sport, as the finale of a
magnificent season of kabaddi draws closer. The film is scripted in 4 languages
– Hindi, Tamil, Telugu, Kannada and Bengali, to ensure that it reaches sports
fans across the nation. Season 5 of VIVO Pro Kabaddi has
received an impressive response, over 3 months, and now as the Playoffs are
approaching - the penultimate phase of the league – the campaign aims to stir
more excitement into the mix.
VIVO Pro Kabaddi Season 5 Playoffs
begin from October 23rd to October 26th, from 7:30 PM
onward and the final takes place on October 28th in Chennai. Fans
can catch each match live on the Star Sports network.
Buy Tickets: https://www.prokabaddi.com/tickets
Credits: Agency: Star Sports Creative Team (Vivek Rao, Vaibhav
Chib, Amol Patil, Shubhank Shukla, Vikas Dubey)
Director: Amol Patil
Lyricist: Amitabh Bhattacharya
Music Composer: Ram Sampath
About Star Sports:
Home to a number of leading domestic
and International sports, the Star Sports network with twelve channels
broadcasts premier sporting events which include cricket coverage under the
purview of the International Cricket Council (ICC), Board of Control for
Cricket in India (BCCI), Indian Premier League (IPL); Cricket Australia,
England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); VIVO
Pro Kabaddi; Tamil Nadu Premier League (TNPL); Karnataka Premier League (KPL);
Football under Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton
under Badminton World Federation (BWF) events, Premier Badminton League (PBL);
including the recently launched Ultimate Table Tennis(UTT); and other premium
sports such as Formula 1; Wimbledon, The French Open and US Open.
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