DLF initiates the green Diwali campaign, to celebrate a cracker free Diwali

by Shrutee K/DNS

DLF, its employees and stakeholders come together to support the #Myrighttobreathe movement by creating a unified platform to address the issue of pollution caused during Diwali every year

DLF and all its properties, along with the employees and Stakeholders have come together to work towards a pollution free Diwali, initiating the green Diwali campaign. The green Diwali campaign, seeks to address the issue of air pollution which arises due to the rampant bursting of crackers around the time of Diwali. This is a key step by DLF targeted at addressing the issue of depleting air quality in the National Capital Region where air pollution and toxin levels reach alarming heights in the festive season.

As a part of the ‘Green Diwali’ campaign, DLF, its employees and all its stakeholders will work towards enabling a cracker free Diwali by creating awareness about the negative impact of air pollution in the light of the citizens of the NCR region. The 360-degree campaign which will run simultaneously across all properties of DLF including DLF5, DLF Cyber City, DLF Cyber Hub, and all the DLF malls in the region, will seek to create awareness about the issue of air pollution across both traditional and social media properties. 

The ‘Green Diwali’ campaign is citizens’ movement which is aimed at creating awareness about air pollution in the NCR region. It seeks to create a unified platform for people from all walks of life to come together and address the issue of rising air pollution which is caused every year in the festive season. The DLF Green Diwali campaign is closely aligned with the #Myrighttobreathe initiative and seeks to create awareness about the direct linkage of festivities to the environment. As a part of the initiative the company will be taking out posters emailers and Facebook posts highlighting our right to breathe.

Speaking about the initiative, Mr. Aakash Ohri, Executive Director, DLF5 said, “As responsible corporate citizens, It is our duty to address the issue of rising levels of pollution and work towards a greener, cleaner planet for our younger generations. We at DLF, appeal all our residents, employees and stakeholders to join hands together in celebrating a Green Diwali this year by refraining from bursting crackers. We have also extended our support to the #myrightobreathe which is a citizen’s initiative aimed at creating awareness about air pollution in the National Capital Region and look forward to celebrating a clean and Green Diwali in unity this year”

The safety and well-being of residents is a priority for DLF5 and keeping them safe and secure is the reason behind the multiple initiatives which the company takes at regular intervals. During the festive season, fire safety is another issue which assumes significance and the company recently undertook a mock fire drill to ensure that the residents of DLF5 are well informed and trained to handle unforeseen circumstances so that they have a safe and secure Diwali. 

About DLF5
DLF5 is a state-of-the-art, integrated development offering high-end residential, commercial, retail and community facilities. More than just bricks and mortar, DLF5 aims to provide a world-class lifestyle in Gurgaon, building a new Indian utopia with an unmatched living experience of global standards for their residents. The DLF5 community features numerous choices to live, work and play luxuriously. Residential lifestyle reaches new heights with renowned luxury apartment communities such as The Aralias, The Magnolias, The Belaire and DLF Park Place, amongst others. These homes are occupied by high profile, culturally diverse and discerning residents who have chosen DLF5 as their home and workplace.