MoMagic backed Pickaboo wins Bangladesh Brand Forum Award
by Shrutee K/DNS
Delhi: Pickaboo has been awarded the Gold
trophy for the ‘Best use of E-commerce” by Bangladesh Brand Forum (BBF). Pickaboo is an
ecommerce venture in Bangladesh by Foxconn-backed MoMagic Technologies and
Edison Group. The award was given for its Mobile Mela campaign in Dhaka, a
first of its kind initiative.
A trademark campaign
of Pickaboo reaching around 15 Million people and impacted 2 Million people to
purchase mobile phone.
Bangladesh Brand
Forum’s Digital Marketing Award was held with an aim to honor the best work of
the organizations and individuals involved in designing, building, managing,
marketing or promoting digital campaigns & work and who, every day, are
making the internet more engaging and vibrant in the country.
Pickaboo is one of
the leading ecommerce company in Bangladesh.
MoMagic is clearly
marking its way in the mobile marketing (mobile advertising) and Mobile
Internet space not only in India but in other emerging Asian geographies
including Bangladesh.
The recent
announcement of entering into SEA market viz. Myanmar, Singapore, Taiwan,
Philippines, Vietnam and Thailand; is another indication of the company’s
aggressive strategy in the said space of Mobile and Digital Marketing world.
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