MDIS at Singapore Fashion Week 2017
30th
October 2017 – Singapore
Fashion Week 2017 saw MDIS School of Fashion and Design and Blum &
Co. debut a new fashion line, BLUMEX for young executive women. This is the
first time that designs from the MDIS School of Fashion and Design will launch
commercially, through a collaboration with Blum & Co.
Alongside the BLUMEX collection, graduate designers from
the MDIS School of Fashion and Design and Nottingham Trent University, UK will also
showcase a 60-piece fashion collection themed “Shades of Millennials”.
4th MDIS Graduation Fashion Show at
Singapore Fashion Week 2017
The 10 aspiring graduate designers from China, Korea,
Taiwan, Japan, and Cambodia drew inspiration from their personal experiences
and delivered a cultural interpretation of how millennials view the world
through their collections (see Factsheet for full descriptions).
Some outstanding collections from the graduate
designers include:
“Glow in Age” by Jeon Eunha (Korea) –
designed for women in their 50s and 60s with a focus on colour and unique
prints, the collection seeks to redefine ageing by shifting conversation to personality
and individuality.
“Quintessence
of Chinese Culture” by Wang Shijia
(China) - a modernization of culture and tradition in today’s world, the
collection takes inspiration from the meaning of different colours in a Beijing
opera, a quintessence of Chinese culture with a play on a myriad of colours as
the defining theme.
“The Strength in Pain” by Jack Shih
(Taiwan) – a reflection of the growing pains of life’s ups and downs. Inspired
by a phoenix arising anew from its ashes, Jack’s designs follow a journey to
greatness; from a darkish beginning to bursts of colours, with all six designs
hitting the runway chronologically.
“Our showcases at Singapore Fashion Week exemplify our
aim to nurture the next generation of creative, industry-ready and forward
looking talent. The industry collaborations with fashion leaders like Blum
& Co. has given our students the full breadth of real-world hands-on
learning experiences; from conceptualization-to-realization. And this year, we
tap on the prominence of Singapore Fashion Week to provide a platform for our
Year 2 degree students to present their works too,” said Ms Liz Thng, Head of
MDIS School of Fashion and Design.
Held at National Gallery Singapore, this is the second
time that the MDIS School of Fashion and Design-Nottingham Trent University’s Bachelor
of Arts (Hons) Fashion Design graduates showcase their works at Singapore’s
iconic fashion event. Nottingham Trent University is one of the
most established fashion schools in the UK, and world-renowned for creativity,
innovation and design excellence.
BLUMEX:
Empowering Young Female Executives through Fashion
Between April and June 2017, Year 2 degree students in
Fashion Design from MDIS worked with Blum & Co. to conceptualise and create
ready-to-wear womenswear for young working professionals, while students from
Fashion Marketing and Branding developed marketing strategies to promote the
new line, including effective retail layout and displays, and revamping existing
and new retail outlets.
“Blum & Co. was at a point of inflection; we knew
we needed to innovate to keep ahead of the retail evolution and so, BLUMEX was
borne. We are proud to partner with the MDIS School of Fashion and Design to
foster real-world, industry experience for students. The works showcased today
were experimental, vibrant, young and confident; everything we wanted to
communicate with our new label, BLUMEX,” shared Ms Jessica Chee, Marketing
Director for Blum & Co.
Designed for the modern Asian women of today, each
piece for BLUMEX exhibits feminine empowerment. The collection of 48
contemporary designs, comprising of tops and bottoms; jackets; evening wear;
and even cheongsams, will be sold at the Blum & Co. flagship store at The
Shoppes at Marina Bay Sands from November.
MDIS School of Fashion and
Design
The MDIS School of Fashion and Design is the most
recent academic addition to the disciplines MDIS offers. The School nurtures a
new generation of creative professionals in the specialisation of Fashion
Design, Marketing and Branding by delivering a globally recognised education
through teaching excellence.
Through its hands-on approach, the school integrates
the conceptual, cultural, visual, practical and commercial aspects of fashion
into its course module, allowing students to gain both theoretical knowledge
and industry experience in the work of fashion.
To meet with the global fashion industry’s demand,
MDIS is offering undergraduate programmes together with our world-renowned
university partner, Nottingham Trent University, UK.
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