XYXX – Fun, comfortable brand of innerwear launches new collection

-
by Shrutee K/DNS

Mumbai, October 2017: Breaking through the clutter of mundane innerwear lining the shelves of both offline and online stores, XYXX, a comfortable, elegant, yet quirky brand of innerwear, just released its new collection - BEND(IN) - on the digital shelves of big e-commerce sites like Amazon.in, Myntra, Jabong, and many more.
Speaking at the occasion of the launch, Yogesh Kabra, Founder – XYXX said, "There are a myriad of movements your body does and your underwear moves with it. We wanted to celebrate one such movement: bending. When you bend you are most likely exposing the band of your underwear so we thought of giving the bands an XYXX twist and celebrate this simple motion our way.”
A premium category of comfortable innerwear at an incredibly accessible price points, XYXX is aimed at an 18 to 35 aged male audience. After extensive research into the audience requirements from the product and the themes that resonate with them, the brand’s latest collection, BEND(IN), was introduced. BEND(IN) is the first Indian innerwear collection to feature an array of different band styles, in several variations. The collection highlights the importance of the human motion of bending and incorporates the same in everyday fashion.
Innovative product thinking is at the heart of XYXX’s product philosophy and that is reflected in the range of shapes and designs that is offered under the XYXX range. The current product range offers trunks, briefs, boxers, bikinis, boyshorts, cheeksters, and hipsters.
XYXX soon plans on introducing new lines such as men’s pyjamas in lounge and innerwear space.
About XYXX: XYXX, founded by Yogesh Kabra, is a premium category of comfortable innerwear at unbelievably accessible price points. Aimed at an 18-35 years’ old male audience at the moment, the brand places the cool, comfortable and energetic youth of today at the centre of their product development. The brand combines comfort and sexiness, luxury and value, and elegance and quirkiness.

Comments

Post a Comment

Popular posts from this blog

Mumbaikars kick off “Clean Shores” Drive at Versova Beach

-
Image
 by Shrutee K/DNS Mumbai, May 27, 2018: Mumbaikars gathered to join the beach clean-up drive, led by Afroz Shah, winner of the Champion of the Earth award, at Versova beach. Present to support the cause were Erik Solheim, United Nations Under-Secretary-General and Head of UN Environment and Aditya Thackeray, Leader and Chairperson of the Shiv Sena and President of Yuva Sena . United Way Mumbai, the community impact partner, along with Coca-Cola India joined the movement by the citizens of Mumbai and announced the symbolic adoption of four high footfall beaches in Mumbai including Versova. ‘Clean Shores Mumbai’ is a special community impact initiative which aims at enhancing the state of overall cleanliness of the city beaches and contribute towards mitigation of marine pollution and conservation of marine ecosystem through strategic and sustained interventions enabled by public-private partnership. By supporting this program, United Way Mumbai and Coca-Cola India ...
Read more

सभी माओं को सुष्मिता सेन का संदेश: अब 'हाँ' अधिक बार कहिये

-
Image
इसमें कोई संदेह नहीं है कि सुष्मिता सेन ने अपनी दो सुंदर बेटियों , रेने और अलीसा को एक आदर्श मां बनकर बढ़ा किया है। वह उन्हें मजबूत और स्वतंत्र रूप में बढ़ा कर रही है जोह उनका ही प्रतिबिंब है। अपने दो दत्तक बच्चों के लिए सुंदर अभिनेता और मां सोशल मीडिया पर काफी सक्रिय हैं और हाल ही में बच्चों को   ' न ' कहने के मनोवैज्ञानिक प्रभावों पर अपने प्रशंसकों और माओं को एक संदेश देकर खुद का एक वीडियो पोस्ट किया है। इस वीडियो में , सुष्मिता इस बात की चर्चा करती है कि मातृत्व कैसे लोगों को बदलता है और कैसे उन्होने भी खुद को बदलते हुए एक माँ के रूप में अनुभव किया है। आगे बताते हुए , कि कभी - कभी माँ   अपने बच्चों के लिए अधिक सतर्क हो जाती हैं , तब भी जब यह वास्तव में आवश्यक नहीं है। इस बात से तालुक रखते हुए कि सुष्मिता ने भी अपने बच्चों के साथ ऐसा किया है ... सर्दियों में बहार खेलने से लेकर , तैराकी करने तक सुष्मिता काफी सतर्क रही...
Read more

Oman Tourism Launches New “www.experienceoman.com” website

-
Image
by Shrutee K/DNS Mumbai, 10th January 2018 :  The Ministry of Tourism Oman has launched a new promotional website “www.experienceoman.om” that will serve as a one-stop-shop for all Oman Tourism related information. The website was lau nched under the patronage of His Highness Sayyid Haitham bin Tariq Al Said, Minister of Heritage and Culture during a gala dinner that was hosted on the sidelines of the 2nd UNWTO/UNESCO World Conference on Tourism and Culture that was recently held in Muscat. Lubaina Sheerazi, India Representative, Ministry of Tourism, Oman said, “ The launch of the website comes as a part of the Ministry's initiatives to support the development of the tourism sector in all areas, especially in the use of electronic platforms and digital marketing. Providing insights into suggested travel itineraries; list of tour operators, hotels, and services; MICE opportunities; the website also orients tourists with the latest events in Oman; and can be viewed in...
Read more