AVON KICKSTARTS WOMEN'S DAY CAMPAIGN "LOOKS LIKE FREEDOM"
by Shrutee K/DNS
New Delhi: AVON, the 130-year-old women’s beauty brand
has been always standing for women empowerment and giving them freedom to live
their lives their way. This Women’s Day AVON is launching a campaign which
helps them to celebrate womanhood though out the year and not only just one
day. The campaign is called ‘Looks Like Freedom’ and the objective of the
campaign is to challenge social norms in India around the role of women and
encourages women to choose their lives unapologetically. The campaign will go live on AVON digital
platforms on 8th March 2019. AVON is beginning the campaign with a concept
of 8 to
(8 to infinity) as
AVON not only celebrates women on 8th March but every day of the
year.
AVON has a full range of innovative products
that suit every choice of beauty and has a democratic approach to beauty and
self-expression. AVON believes in beauty democracy and provides biggest range
of products to suit everyone for every occasion, every time with “No Rules, No
Labels, No Judgement”. “AVON is committed to providing women with an
identity of their own and the freedom to live their life their way. As an organisation, we have always encouraged
women to be independent and have given them the freedom to earn and learn. We
are launching this campaign to encourage people not to celebrate women’s day
just one day but every day of the year. We believe that women should live their
lives without regrets and boundaries “says
Swati Jain, Marketing Director AVON. The
main objective of this campaign is to promote women empowerment and break outdated
social standards which can encourage women to live an unapologetic life. Through
this campaign AVON celebrates the undying spirit of women.
About AVON: For 130 years AVON has stood for women:
providing innovative, quality beauty products which are primarily sold to
women, through women. Millions of
independent Representatives across the world sell iconic AVON brands such as AVON
Color and ANEW through their social networks, building their own beauty
businesses on a full- or part-time basis.
AVON supports women’s empowerment, entrepreneurship and well-being and
has donated over $1billion to women’s causes through AVON and the AVON
Foundation. Learn more about AVON and
its products at www.avonworldwide.com. #Stand4Her
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