Seychelles Tourism Board’s First of its kind Global Advertising Campaign
Mumbai, 19th March 2019:
Seychelles Tourism Board (STB) has launched its global advertising campaign film
that will be showcased across traditional and digital mediums in the India
market. The film is a first of its kind initiative of Seychelles Tourism Board,
India Office and is directed and developed by digital content creators –TheVibe.
The film captures the essence of Seychelles and highlights diverse aspects of
the destination.
Seychelles
being a popular destination for island hopping, the video begins with mesmerizing
aerial views of the main islands of Mahé, Praslin and La Digue and highlighting
the world’s most photographed beach Anse Source D’Argent known for its beautiful granitic boulders. Moving
on from the views of powdery soft sand and clear
blue waters, it takes the viewers through the journey of a
young couple enjoying various adventure activities on their romantic vacation. The
video combines homogenously a series of ideal activities to be available while
on the island including cycling on the sandy beaches and self-driving to get some
private moments, trekking and hiking on the
island pathways to savour the delights of the country’s pristine
environment. It also subtly mixes luxurious and
accessible activities such as thrilling helicopter ride to capture some scenic
views, relishing local cuisine, sailing on a luxury yacht along with indulging
in exciting water activities and stealing some romantic moments while relaxing
on the beach; all of this showcasing an ideal and adventurous honeymoon in
paradise.
Speaking
about this recent development on the Indian market, Mrs. Sherin Francis, STB
Chief Executive mentioned that the collaboration with TheVibe has been an
opportunity to maximize on the destination’s visibility on the Indian
market. “Seychelles
remains amongst one of the dream destinations for wedding and honeymooners and our
marketing efforts as STB is to carry on promoting Seychelles aggressively in
the Indian market and in countries around the world. The film’s international appeal showcases the
beauty of this country beyond its beaches. An increasing number of young
couples have been opting for destinations that offer more than just relaxation
on their honeymoon. Our aspiration is for our guests to indulge in the
recreational activities of their choice and create memories of a lifetime. We believe that this new film has put together
an interesting mélange of all these aspects which will appeal to young audiences;
while helping to boost footfalls in the coming months, “said Mrs. Francis
Ms.
Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office – India
further added, “The film is a big development for us, as it is an initiative
from the India market which will be used for global distribution and
promotional purposes. We believe this will facilitate our trade partners to
reach out to their audiences and highlight the varied adventurous experiences
Seychelles has to offer. We are also delighted to say that Seychelles received
13,901 tourists from India in 2018, retaining India’s position as the top 6th
source market for the tourism board.”
There are 2
versions of the film, the master 3 minute film will be used for promotion
across B2B platforms whereas two 30 seconds versions have been created for
digital and television promotion.
3 minute
film: https://www.youtube.com/watch?v=XDEYumbWfRs
30 second
version: https://www.youtube.com/watch?v=BP5xjWPBdBA
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