Dell & Alienware redefine PC gaming in India

 Dell India launches Alienware Area-51m, the 1^st true desktop replacement; Alienware m15, the thinnest and lightest 15” Alienware laptop ever made; and the powerful and portable, Dell G7 gaming laptop

New Delhi – March 18, 2019: With a strong focus on purposeful innovation, Dell and Alienware in India launched state-of-the-art gaming machines; Alienware Area-51m, Alienware m15 and Dell G7 catering to a growing PC gaming market comprising amateur and professional gamers. The latest addition to Dell’s gaming portfolio has some of the most iconic design languages from Dell – ‘Legend’ and ‘Epic’ which set a new bar of excellence addressing the core asks of PC gamers i.e. performance and function. After delighting global audiences at CES 2019, these devices have made their way to India. Also, at CES 2019, Alienware was honored with multiple awards for its ground-breaking design and cutting-edge functionality. Dell in India believes that the evolving gaming landscape, with its developing gamer profiles, growing communities, and a distinct rise of gamers regionally, requires development of an ecosystem. Dell is now bringing iconic products, next generation software and strategic partnerships, to advance the industry in India.

Frank Azor, Vice President & General Manager, Alienware, Gaming and XPS said, “This is an exciting time for PC gaming all over the world, as well as in India. Over the last two decades, we have lead the gaming market to what it is today. Alienware has been a pioneer in gaming PCs before there were any other players in this space, and we are proud to see how this segment has grown with innovation in the entire gaming eco-system. We are delighted to introduce ground-breaking, high performance gaming machines like Area-51m and m15. After all, gamers across levels love us and we want them to know that, like before, we are here to make the best tech available to them.”

According to P. Krishnakumar, Senior Vice President, Consumer and Small Business (CSB), Asia Pacific and Japan said, “As a world leader it is our responsibility to develop the ecosystem for a new, burgeoning PC user segment. With the increasing acceptance of PC gaming as a new age career, this young workforce will turn to Dell for the best in gaming tech. We’ve always led the industry from the front, with meaningful technology and a sustained customer experience and will continue to maintain that momentum.”

Alienware Area-51m with new Legend design is the world’s most powerful gaming laptop with multiple “firsts”: The newly launched Alienware Area-51m is the world’s most powerful and upgradeable gaming laptop¹. The Area-51m reaches performance levels previously capable only with desktops as it is the first and only laptop with a 9^th generation 8 core desktop processors. It is also the world’s first gaming laptop that supports upgradable NVIDIA GeForce RTX graphics, 64GB of memory & 2.5Gbps Ethernet technology. This powerful machine is at the forefront of PC gaming and personal computing design, being the first expression of Alienware’s new “Legend” brand Identity. The Area-51m is stuffed with an array of gaming must-haves, including the Tobii eye-tracking technology and the latest Alienware Command Center.

Focusing on portability in gaming machines, the Alienware m15, is the thinnest and lightest 15” Alienware laptop, for gamers on-the-go who prioritize weight and thinness for mobility.  Powerful enough to handle high-graphic games, yet portable enough to take from destination to destination. At 2.16 kg(4.78lbs) &17.9mm thinness, it is 30% smaller and 38% lighter than the current 15-inch Alienware laptop, the Alienware m15 offers gamers unbeatable performance with maximum mobility. A powerful machine for gamers, it has 8^th generation Intel Core i7 processors and NVIDIA GeForce RTX 2060 & 2070 MQ design graphics cards.

Both Alienware Area-51m and Alienware m15 offer Cryo-Tech v2.0, an advanced thermal technology that maximizes overall performance and keeps these machines cool to the touch.

Dell has also updated its G Series gaming laptops with the launch of all new G7. For those who are looking for an affordable yet powerful gaming system G7 offers an immersive gaming experience. With a thin and sleek design that is 20% thinner at 19.9mm thinness, it is the thinnest G Series laptop to date. Powered by the 8th Gen Intel Core processors and NVIDIA® GeForce® 20 series RTX graphics card, and 144Hz refresh rate panel, the G7 optimizes demanding AAA game titles and can also be utilized for everyday use.

Anand Subramanya, Director, Product Marketing, Dell India said, “PC gaming is growing at a remarkable rate in India. Our engagement over the years with amateur and professional gamers in Indian metro cities as well as regional towns has given us an insight into their evolving tech needs. With this launch of innovative and path breaking products, we will be able to address what they want most - performance and function. Our all new gaming laptop range will be available via Dell’s wide network of offline and online retailers.”

Dell also continues to offer its top-tier consumer support service, Premium Support Plus powered by Dell’s exclusive SupportAssist technology. This is the first and only consumer service to find issues proactively, predict problems before they start, remove viruses automatically and optimize performance for consumer PCs. Premium Support Plus is available for all Dell XPS, Inspiron and Alienware systems.

Alienware Area-51m

World’s most upgradable laptop: Alienware Area-51m supports the upgradability of its discrete internal NVIDIA GeForce RTX graphics as well as 9^th generation Intel Core i7 and i9 processors The reimagined Area-51m is the most powerful, upgradeable gaming laptop ever conceived. It marks the first and only laptop with a 9th Gen 8-core desktop processors, Supports up to 64GB2 of memory, 2.5Gbps Ethernet technology, upgradeable graphics and desktop processors, and 17” Alienware laptop with a narrow-bezel display with 144Hz.

Premium keyboard features: Designed with premium Alienware TactX keyboard featuring 2.2mm of travel, anti-ghosting technology, per-key RGB LED lighting, N-Key rollover technology, and a steel backplate for rigidity and uniform feedback

Customizable lighting: AlienFX customizable lighting available across various zones including the power button, LCD cover Alien head, and a new infinite loop

Sleek and sturdy: Magnesium alloy construction enables the Area-51m to conserve on weight while maintaining structural rigidity and relative thinness Enables full support for the Alienware Graphics Amplifier enabling dedicated PCI-Express bandwidth for desktop graphics cards from NVIDIA or AMD

Thermal control: Alienware’s Advanced Cryo-Tech 2.0 technology platform offers the most robust notebook cooling solution yet moving more CFM of ambient air than any previous Alienware notebook

Alienware Area-51m is available in Lunar Light and Dark Side of the Moon color options

Alienware m15

Power packed performance: Alienware m15 features the 8^th generation Intel Core i7 processors along with NVIDIA GeForce RTX 2060 & 2070 MQ design graphics cards

Thin and light experience: Despite being thinner than the Alienware 13, the Alienware m15 offers greater performance with a bigger screen for truly optimized design

Customizable lighting to add to the look: AlienFX customizable lighting across 6 zones including keyboard, power button, and LCD cover Alien head

RGB-enabled keys: Designed with the new Alienware m-series keyboard featuring a 4-zone AlienFX RGB enabled keys

Advanced thermal technology: Alienware’s Cryo-Tech 2.0 technology Offers top-notch performance enhanced by superior thermal management keeping the surfaces of the laptop cool and the performance hardware working to its maximum potential

Alienware m15 is available in Epic Silver and Nebula Red color options

Dell G7 15

Power packed performance & superior graphics: The all new G7 features 8th Gen Intel® Core™ processors and the powerful NVIDIA® GeForce® RTX 20 Series discrete graphics with 6GB GDDR6 video memory

Stunning from every angle:  Delivers sharp gameplay from virtually every angle on the 15“ FHD anti-glare display screen with 3-sided narrow borders, wide-viewing angle and in-plane switching. The 144Hz display technology delivers a clear, immersive viewing experience

Flawless gaming: G7 offers Killer Gigabit Ethernet Controller designed to deliver incredible throughput and lower latency gameplay, reducing any instances of lagging or jittering while playing.

Superior audio experience: Dell G7 offers superior sound with two front-firing speakers tuned with Waves MaxxAudio Pro

Built for speed: Dual drives with SSD options including NVMe PCIe ensure faster performance and better reliability

Sleek and sturdy: At only 19.9mm tall, this system is both powerful and portable. Three-piece metal construction braces the system for exceptional rigidity in spite of the thin profile, with a luxe palm rest with brushed metal finish.

The Dell G7 15 is available in Abyss Grey with blue accents

Pricing and availability as of March 18, 2019:

Alienware Area-51m starts at INR 299,590 (inclusive of GST) and is available on dell.co.in

Alienware m15 starts at INR 178,399 (inclusive of GST) and is available on dell.co.in

Dell G7 15 at INR 157,399 (inclusive of GST) and is available on dell.co.in

This new portfolio will be available in large format retail including Reliance, Croma and multi-brand stores across the country from April 1, 2019

About Dell: With award-winning desktops, laptops, 2-in-1s and thin clients, powerful workstations and rugged devices made for specialized environments, monitors, endpoint security solutions and services, Dell gives today’s workforce what they need to securely connect, produce, and collaborate from anywhere at any time. Dell, a part of Dell Technologies, services customers from consumers to organizations of all sizes across 180 countries with the industry’s most comprehensive and innovative end-user portfolio.