Haier holds a Ground-breaking Ceremony of its Second Industrial Park in India at Greater Noida

New Delhi, 29 March 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the ground breaking ceremony of its second Industrial Park in Greater Noida, Uttar Pradesh in the presence of Mr. Liang Hai Shan, Vice Chairman of Board and Executive President at Haier Group. The event was addressed by Mr. Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier South and South East Asia and Mr. Eric Braganza, President Haier Appliances India.

The event was conducted to mark the initiation of Haier India’s second industrial park in the country in Greater Noida, Uttar Pradesh. This comes after the company had signed a MoU with the Government of Uttar Pradesh in September 2018 to invest INR 3069 crores over the next three years in two phases. With this investment, Haier India aims to scale up the production capacity of categories like refrigerators, washing machines, air conditioners, LED panels, and water heaters. This second industrial Park of the company will hold a capacity to produce two million units of refrigerators, one million units of LED TVs, one million units of washing machines and air conditioners in a year when fully completed.

With its second industrial park, Haier India is expected to generate around 4,000 new direct employment opportunities along with over 10,000 indirect jobs in the country. This will also serve as an opportunity for vendors and OEMs (original equipment manufacturers) to scale up and bring about an expanded business with increased local production and lesser dependence on imports.

Commenting on the occasion, Mr. Eric Braganza, President, Haier India said, “It is a historical moment today for the company to host the auspicious groundbreaking ceremony of our second industrial park in India. As Haier marks the completion of 15 years of its operations in India, we’re extremely proud of this milestone and continue to remain committed to deliver the best-in-class innovations to our customers. With this ground-breaking ceremony, we’re poised to take an authoritative stance in the industry as we inch closer to our commitment of becoming a billion dollar company in India by 2020.” Mr. Song Yujun, VP, Global Appliances Haier Group & Managing Director, Haier South and South East Asia being confident on the growth in India says, “India is a big market for us and we would like to continue to invest here in manufacturing and simultaneously design technological innovations specifically for our Indian consumers. Presently, India is the highest contributing overseas market for the brand Haier as part of the Group and we’re very optimistic of the growth we’re witnessing here.” 

Haier India that began operations in the country in 2004 is celebrating its 15 year anniversary this year. A true testimony of the continued growth and success of the brand is attributed to Haier’s commitment to continuously offer India centric innovative products that deliver the promise of quality to the customer. In the last few years, the brand has invested significantly in augmenting its vast distribution and after sales network across the country to serve customers everywhere. Haier India stands committed to live up to its core philosophy of offering “Customer Inspired Innovation” products to its customers. 

ABOUT HAIER INDIA: Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP: Haier Group is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.