VODAFONE IDEA & ZEE ENTERTAINMENT ADD A NEW DIMENSION TO CONTENT PARTNERSHIP

by Shrutee K/DNS

Vodafone Idea now provides’ its customers easy access to the popular content of ZEE5

Portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more

Offer a seamless viewing experience of customised and differentiated content

Mumbai, March 22, 2019: Vodafone Idea Limited, India's leading telecom operator and Zee Entertainment Enterprises Limited (ZEEL) announced a strategic partnership today for ZEE5 – the fastest growing OTT platform in the country. Under the strategic partnership, aimed at driving the growth of digital ecosystem in India, the content portfolio of ZEE5 will be available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app.

Customers of Vodafone Idea can now enjoy the entire content catalogue of ZEE5 thereby providing a seamless viewing experience via multiple devices. The association between the two industry leaders will help create a beneficial ecosystem for viewers that will drive the growth of video viewing in smaller cities and towns in times to come. The content of ZEE5 can be accessed by customers through Vodafone Play or idea Movies & TV app. The ZEE5 content is available across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi across genres like Kids content, Cineplays, Live TV and Health and Lifestyle content.

Commenting on the partnership, Avneesh Khosla, Operations Director - Marketing, Vodafone Idea Limited said, “Our customers are constantly seeking rich and diverse content options and we aim to provide enriched entertainment to our customers by offering high quality content on Vodafone Play and Idea Movies & TV. We are happy to partner with ZEE5 and bring their library of content to our customers. Our insights on customer preferences, salience and relevance along with ZEE’s deep understanding of the Indian content viewership habits are being brought together through this partnership. We are happy to offer the entire catalogue of ZEE5 along with 2 exclusive channels to our customers as an introductory offer.”

Speaking about the association, Tarun Katial, CEO, ZEE5 India said, “ZEE5 and Vodafone Idea lend themselves to a complementary partnership. Having established ourselves as the fastest growing OTT platform in India with the largest repertoire of content, we have attracted subscribers across geographies and demographics. We have an ambitious growth plan charted out for us and through this partnership with Vodafone Idea, India’s largest telecom company, we will leverage synergies between the brands and further bolster our presence across the country.”

Through this alliance, Vodafone Idea subscribers will be able to access the content repertoire of ZEE5:

LIVE TV offering of ZEE’s Network content on Vodafone Play and Idea Movies & TV through ZEE5 app

Real-time broadcast of shows that are being telecast on any of the ZEE channels including Hindi and regional channels – ZEE TV, & TV, ZEE Anmol, Zing, ZEE Marathi, ZEE Tamil, ZEE Bangla, ZEE Yuva, Sarthak TV, ZEE Kannada, ZEE Cinema, ZEE Action, & Pictures, ZEE Café, & flix, ZEE ETC and so on

Unrestricted catch up of ZEE Network content through ZEE5 app

Customers will be able to access the ZEE5 content library including TV shows, movies and Before TV content

Vodafone Idea customers will get access to ZEE5 premium subscription which includes Original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, etc. as an introductory offer

Vodafone Idea subscribers will have access to the complete content portfolio of ZEE5 that includes the original web-series in Hindi and regional languages (including dubbed versions)

ZEE5 offers original content in six languages – Hindi, Marathi, Bengali, Tamil, Telugu and Malayalam

Customers will also get unrestricted access to the entire movie library on the platform including digital premieres, acquired content, original films and so on

The highlight is 2 exclusive linear digital channels including Zee Theatre - premium theatre content to be available on Vodafone Play and Idea Movies & TV app

ZEE5 is India’s fastest growing entertainment OTT destination that has invested heavily in acquiring and producing content that will resonate with a cross-section of viewers across the country. As of December 2018, ZEE5 has 56.3 mn monthly active users, who spend an average of 31 minutes on the platform per day. ZEE5 has consistently been amongst the top-5 free and grossing entertainment apps in India as per the Google Play store rankings. In a first of its kind initiative, in the past quarter, ZEE5 launched regional subscription packs for Tamil, Telugu and Kannada users. These tiered SVOD packs enable consumers to watch premium content in a language of their choice at half the price. Subscribers of these packs are also able to watch their favourite TV shows hours before they are aired on television later in the day. This offering has helped ZEE5 gather subscription momentum in the south Indian market.

Vodafone Play: The Vodafone Play app is a one-stop entertainment destination to enjoy live TV Shows, latest movies and original content. Downloaded by more than 10 Million+ Vodafone Subscribers it gives access to over 9500+ movies,in16 different languages, 300+ live TV channels along with a huge catalogue of original web series and International TV Shows across all genres.

Idea Movies and TV: Idea Movies & TV app is an ultimate gateway to popular movies and video watching experience. The robust library comprises of 8500+movies, 400+Live TV Channels, TV Shows and Original Content across various genres. With over 10 million+ downloads Idea Movies & TV app has been growing in popularity and rating of 4.4 on Play store.

About Vodafone Idea Limited: Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information, please visit www.vodafoneidea.com.