COLORBAR WELCOMES BEAUTY ICON JACQUELINE FERNANDEZ AS BRAND AMBASSADOR

LAUNCHES THEIR NEW ‘GLITTER ME ALL’ COLLECTION

Mumbai 28th March, 2019:  We are proud to announce that Ms. Jacqueline Fernandez is the global face of Colorbar, India’s fastest growing cosmetics brand in the country. Jacqueline is an inspiration for us. Countless women follow her example, to be unapologetically fierce and sophisticated. At Colorbar, makeup is an expression of joy and a medium to celebrate the boldness and passion of life. Makeup is an extension of your personality. Everyday life then becomes a bold celebration, of how your journeys have brought out the brilliance of your inner beauty.

Mr. Samir Modi (Founder and CEO, Colorbar) shared, “When Jacqueline smiles, the world smiles with her. She exudes charm, not just with her captivating beauty, but by her way of being. She is self-assured, graceful and a super confident woman. At Colorbar we are delighted to start this beautiful journey with her”.

Ms. Jacqueline Fernandez expressed her happiness saying, “When I met Samir, I felt he shared the same passion for makeup and beauty as me. I’m glad to share my association with Colorbar – here’s hoping for a colorful journey ahead! Shooting in Paris, one of my favorite cities in the world for Colorbar was a memorable experience. It is dear to my heart to know the premium and cruelty-free formulations of Colorbar are manufactured at prestigious facilities across the world – from Greece, to Italy, France and Germany. The new collection, “Glitter Me All” is one of my absolute favorites. It’s joyful, bold in expression and has a wide range of delightful glamorous products that are a must have for any woman’s beauty kit. There are no parabens, lanolins or mineral oils in this collection, only undying sparkle and shine!”

Colorbar is well recognized for its USP of being a market disrupting innovator. At Colorbar, we are proud of our path-breaking innovations in the world of cosmetics. We want the world to understand that makeup is about self-discovery; and about embracing what makes you truly happy. It’s comfort in your own skin that stems from inner confidence. Treat makeup as an extension of your personality. Everyday life then becomes a bold celebration, of how your journeys have brought out the brilliance of your inner beauty.

To celebrate this everyday exuberance, Colorbar is excited to announce the launch of ‘Glitter Me All,’ a collection that makes it easier for you to take home a slice of runway glamour. Bringing alive sparkles, sequins and sassy shine, there are edgy textures and shades of lipsticks, lip gloss, eye shadow, powder, highlighter and blush, conceptualized by Colorbar’s professional makeup artists. A special highlight of this collection is that it has no parabens, lanolins or mineral oils.

 

Each product is the ultimate signature of Colorbar’s passion for innovation. The game-changing texture and satiny finish of the Silk Matte lipstick (8 shades) and the hydrating, plumping action of the Sparkle or Sheen lip-gloss (3 shades each) are perfect for the day-to-night diva. The powder-to-crème texture and unique light-sculpting complex of the Highlighter and Blush compact duo highlight your natural radiance with a flawless, airbrushed finish. The Highlighter and Lipstick duo (4 shades) is another multi-tasking magic wand in the Glitter Me All collection; giving unmatched luminosity for your eyelids, cheeks and lips with its special Light Perfector formula.

Take charge and give ‘drama’ a good reputation, with the special formulation matte, foil and metallic textures of the Glitter Me All Eye Shadow Palette (9 shades). Formulated with powerful pigments and color-drenched textures, Glitter Me All’s Lip Palette matches the high-drama appeal of the Eye Shadow Palette, making both the new favourites of longwear makeup lovers.

Another star of this collection is the new-generation glittering Loose Powder. Its Satin Radiance Texture has been created with skin-friendly emollients and mica that allow the powder to glide over and set easily on your skin for a long lasting, smooth appearance. Of course, all products are dermatologically and ophthalmologically tested. All that glitters is not just gold – it is also you. For that glitter bomb of fresh confidence, explore Colorbar’s Glitter Me All Collection and bring out the captivating goddess hidden inside.

When asked about trends in the beauty industry, commented Mr Samir Modi, "I don't believe in following trends but in actually making trends. The position that Colorbar has made for itself has not been by following trends. When we launched fifteen years ago we were surrounded with stiff competition and brands with large budgets. The only reason Colorbar has been successful and we gave reached where we have today is by creating new trends and we continue to be committed to it. For example , we have recently launched the 1001 nail paints collection, the largest ever in the world. If we have to be a global brand then we have to create new trends. I always like to feel number one in my head ! " 

Speaking on the occasion, about her favourite product from latest Colorbar collection "Glitter Me All" mentioned  Jacqueline Fernandez , global brand ambassador, Colorbar, "It's magic ! This is the Glitter Me All Eyeshadow palette and it's got some really beautiful range and what I love about this is, it's texture. It's so good, and I'm all about blending as well so I love the fact that it blends into each other. It also has a great assortment of colours and you can play around from a natural palette to so much more. It just adds like a little pop to the eye. There are so many tricks and tips to really make the eyes look bigger and brighter and it all starts here".

#CBInParis #JacquelineLovesColorbar #lovecolorbar #ColorBarPassion www.colorbarcosmetics.com

About Colorbar : Colorbar is a leading color cosmetics and make-up brand that adds glamour to women’s avant-garde beauty needs. Its exclusive, high-end and cruelty free formulations and product lines are manufactured at prestigious manufacturing facilities across Greece, Italy, France and Germany. We believe our differentiator is offering the best products in the world at affordable process. Our color palette is the largest in the industry and we are very focused on bringing product innovations to the consumer. It considers every woman as unique - with a distinct personality and style, who uses an exclusive selection of colors to express her individuality. Colorbar is present through 80 exclusive outlets across India. The brand is also present in Shoppers Stop Lifestyle formats and has its huge presence in more than 1100+ Multi brand outlets across the country.