Mozilla Officially Introduces Firefox Lite, partners with MoMAGIC Tech

by Shrutee K/DNS 

New Delhi, March 14^th 2019: Mozilla, a pioneer and advocate for the open web, has officially announced the launch of Firefox Lite and strategic partnership with Noida-based MoMAGIC Technologies to bring Firefox Lite to more mobile users’ hands, who can enjoy a more secure and private browsing experience.

"We are delighted to be on board as strategic partners to Mozilla Asia and bring in value with our unique edge in not only driving new user acquisition but also providing business intelligence with our offline -online data integration platform. This will result in giving deeper insights on end-user behavior, and help Mozilla in its future product enhancement and in re strategizing its marketing and promotional strategy,"Mr. Arun Gupta, CEO and Founder MoMAGIC Technologies said.

Firefox Lite is a fast and lightweight Android browser designed exclusively for Asian users to enjoy the improved and secure mobile browsing experience.

“We understand that the best way to fulfill various local user needs and make the product relevant is through partnership. By partnering with MoMAGIC, we will continue to explore new features/services that provide value to our users in India and deliver again our brand promise of empowering user agency in Asia,” said Charles P.C. Chen, Head of Business Development, Mozilla Asia.

The size of Firefox Lite is less than 4MB, which is the smallest amongst major browsers, and it provides users with the shortest app download time. Users can also stay update-to-date on the latest and newest offerings from Firefox Lite and not have to worry about spending much of the data to update the app. Firefox Lite is now available in 15 markets in Asia including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore the Philippines, Thailand, Taiwan, the Philippines, and Vietnam.

To provide differentiated mobile experiences and enable more people to enjoy the power of the open web, Mozilla continues to invest in strengthening product lines and building strategic partnerships across Asia.

About Mozilla:Mozilla is a pioneer and advocate for the Open Web for more than 15 years. We create and promote open standards that enable innovation and advance the Web as a platform for all. Today, hundreds of millions of people worldwide use Mozilla Firefox to experience the Web on computers, tablets and mobile devices. For more information, visit www.mozilla.org.

About MoMAGIC Technologies: MoMAGIC Technologies Pvt. Ltd., founded in the year 2011 is a fast-paced, AI and Big data driven Technology Company in AdTech, offering customized MCRM and innovative Mobile Marketing solutions.  With 126+ Million UNIQUE USERS, reaching every 3rd Mobile and Internet USER, MoMAGIC offers comprehensive USER Acquisition channels.

MoMAGIC, is investing and expanding as a ‘Big Data & AI-based, global company’ and has all its three platforms (DSP, SSP -“TrueReach” and DMP –“TrueInsight”) integrated as one seamless AI-driven marketing solution in the market. Setting up the APAC R&D and Business Operation Center in Taipei, Taiwan in February 2017, is step in the said direction.

With dominance in South East Asia and having effective and strong employee base, inclusive of 70+ data intelligence, AI & Marketing experts, MoMAGIC in the last 8 years has worked with most of the leading brands, Agencies and OEMs across sectors and verticals.

MoMAGIC’s access to Data and Insights, driven via Data Intelligence, Data Modeling etc., is legally compliant as per laws of the land, being operated in.For more information, visit www.momagic.com