Shemaroo Entertainment’s Yedaz Collaborates with Imagica

Bollywood Merchandise from Yedaz now available across Imagica stores

Mumbai: Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica. Yedaz offers Bollywood fans at Imagica a chance to take home official Bollywood themed merchandise from the stores located inside the theme park.

Yedaz has a wide array of interesting merchandise that spreads across 15 categories like funky t-shirts with iconic Bollywood dialogues, coffee mugs, coasters, beer mugs and much more. Imagica already is home to Bollywood attractions like Mr. India and House of Stars and Yedaz merchandise is a perfect complement to the overall Bollywood experience.

Commenting on the association, Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment Ltd said, “Bollywood dialogues and movies have a special connect with the Indian audiences and now they can own a piece of Bollywood. Our focus at Yedaz is to create fun and quirky official Bollywood merchandise and make it available to every die-hard fan. Our association with Adlabs Imagica will help us reach out to all these Bollywood fans.”  Excited on having Yedaz merchandise at Imagica, Dhimant Bakshi, Jt.CEO, says, “Imagica is a completely themed entertainment destination with one of the themes being Bollywood. With an entire ride conceptualized and dedicated to Mr. India the movie and House of Stars – a Bollywood park featuring iconic movie sets, the association with Yedaz is an exciting extension of the Bollywood centric theme in terms of yesteryear movie merchandise offerings. The exquisite merchandise is the perfect memorabilia for our guests to take home along with bagful of memories.”

Yedaz Merchandise is already up in the stores and customers visiting Imagica can get their hands on their favourite Bollywood product on their next visit. You can now flaunt your Bollywood attitude with Yedaz T-shirts or add a filmy touch to your parties with beer mugs.

About Shemaroo: Shemaroo Entertainment Limited is a leading global content power house, which has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision.

About Yedaz: Yedaz is Shemaroo’s Bollywood merchandise brand and is one of the first official Bollywood licensors in the country. It offers its customers a range of merchandise across various categories such as apparels, home décor, dining, stationery, mobile and fashion accessories. The products are inspired by iconic dialogues, characters, themes and genres of popular movies from Shemaroo’s vast library of 3500+ titles. Yedaz caters to every Bollywood fan from different age groups and is a perfect gift as memorabilia, corporate gifts or a present for birthdays, anniversaries that celebrates Bollywood madness. With Yedaz, consumers can now own a piece of Bollywood.

About Imagica: Located between Mumbai and Pune, Imagica is one of India’s leading holiday destinations, offering a gamut of interesting and unique entertainment experiences under one roof through its international standard Theme Park, a Mykonos themed Water Park and the largest Snow Park that India has ever seen. Connected to the park is Novotel Imagica, a hotel that offers customized stay packages, acting as a basecamp for guests to relax and unwind. Imagica is the perfect hangout for school picnics, corporate visits and the ideal magical venue for theme weddings, photo shoots and memorable celebrations. With Imagica, Adlabs Entertainment Limited has created an unparalleled ‘all weather entertainment destination’ that provides a compelling experience for every family at every step.