WRANGLER® Unveils the Icon Collection

The look is vintage, the attitude is timeless. Wrangler Icons live forever

Every icon has an origin story. Initially designed as a staple that could withstand the work of ranch hands and rodeo cowboys, Wrangler denim soon became a revolutionary style move for the icons. Its simple functionality and outlaw appeal made Wrangler a natural choice for artists, musicians, and actors always looking to set trends and blaze new trails. To celebrate this authentic attitude and era-defining style, Wrangler introduces its Icons Collection of jeans, shirts and jackets for a generation who will create and be part of the iconic moments of today.

Six iconic denim styles, steeped in heritage and forever linked to the 70-year Wrangler journey, have been re-issued and re-styled for the modern world. The definitive, cult icons are available in four different stages of wear and fade to give the collection its unique edge (new, one year, two years and three years):

New: Denim comes in crisp, rich, and dark, straight from the mill.

One year: Darker fade patterns recall a year of wear, while keeping to the denim connoisseur’s trend for rarely washing jeans.

Two year: The lighter, less contrasted look of faded denim that comes from two years of wearing and washing regularly.

Three year: In line with the evolution of the “no wash” trend, this denim recreates the look of a jean that has been washed only a handful of times, with authentic fade patterns.

11MWZ, Men’s Western Zipper: For the 2019 reissue, the original style’s exaggerated “kick,”historically cut generously to fit over a cowboy boot, is streamlined for today’s consumer. Otherwise, with the same slim profile, higher rise and original tobacco stitching against the revolutionary broken twill denim, it’s just as any mid-century rodeo star would remember it. Available in new, one- year, two-year and three-year wear and fade patterns.

124MJ, Men’s Western Jacket: The archetypal denim jacket, Steve McQueen wore it buttoned up and collar popped, while John Lennon took a more bohemian approach, wearing his open and over a shirt or sweater. Regardless of how you style it, the design is timeless, and the reissue is virtually unchanged. The sleeves are slimmed, and the body is slightly lengthened and the proportions, positioning of the heritage tobacco stitching, rounded pocket flaps and copper buttons are all true to the original. Available in new and three-year.

27MW, Men’s Western Shirt: Created for cowboys but embraced by rock stars, the 27MW launched in the mid-1960s, this piece quickly became a blueprint for the western-style shirt. The reissue remains faithful to the original, with authentic detailing on the shape and depth of the yokes, cuffs and plackets, color and positioning of the stitching, and iconic details such as the W pocket stitching and pearl snaps. Available in new and one-year.

Beginning late February, the Wrangler ICONS collection will be available at key Wrangler outlets. The collection ranges from Rs.3195 to Rs.4295.

About Wrangler: The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five-pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. In India, the brand has come a long way and has evolved to address the needs of the Urban Cowboy – contemporary, fashionable and yet rugged. A part of VF Corporation,-the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This stylish denim brand is available at exclusive stores, leading apparel stores and major department stores.