The Game changer in the Dairy Industry: Samarth Setia, CEO & Co-Founder, Mr. Milkman
by Shrutee K/DNS The value-added market has taken the dairy industry by storm. As the spending capacity of Indians is increasing, so is their willingness to buy healthier, superfoods which we like to call as value-added products. Value-added products in the dairy industry are products like cheese, paneer, ghee, yoghurt, probiotic drinks etc. These are products which have been created by alteration, enhancement via additives, segregation etc. of liquid milk. Adaptation of various methods to create a more profitable product out of milk has allowed dairies and FMCG companies to make good revenue out of a mostly loss-making SKU, liquid milk. Magnitude of production steadily increasing While packaged liquid milk continues to remain a key driver in the Indian Industry, value-added products are promising growth of 15 per cent to 20 per cent year on year that has varied products like cheese, UHT milk, curd, baby foods, ice-cream, butter, flavoured milk and dairy whitener. The ...