Big B is India’s Most Trusted Personality: TRA Research
10 Actors, 11 Actresses from Bollywood, 3 each from Tollywood, Sports & Business make it to list
Mumbai, 23rd May 2019: Personalities demonstrate the quotient of trust and confidence of fans and followers. Keeping that in mind, TRA Research, India’s leading consumer-insights company launched TRA’s Most Trusted Personalities - 2019 report which includes 39 personalities from Cinema, Sports, Business, among others. The study was conducted through a primary research among 2315 consumers in 16 cities.
Hindi Cinema’s Shahenshah, Amitabh Bachchan who has recently celebrated his golden jubilee is leading the chart of India’s Most Trusted Personality and also leads the list of Actors. He is followed by Aamir Khan as the 2nd Most Trusted Male Actor and Salman ‘Chulbul’ Khan on 3rd rank. Akshay ‘interview’ Kumar 4th rank followed by the King of Bollywood Shahrukh Khan at 5th. Among South Actors, Superstar Rajnikant tops the chart followed by Vijay at 2nd and Vikram at 3rd rank.
Bollywood’s Deepika Padukone is India’s Most Trusted Female Actor followed by Katrina Kaif and Madhuri Dixit Nene at 2nd and 3rd positions. The Caprese Girl, Alia Bhatt, one of the most versatile actresses’ secures 4th rank in India’s Most Trusted Personality 2019 – Female Actor. She is followed by Kajol at 5th rank.
“Personalities become household names and consumers relate to them in a very personal way. TRA’s Most Trusted Personality 2019 Report unveils a list of stars who have not just enacted their script well, but have built a strong trust-connect with the viewers through their communication”, said N. Chandramouli, CEO, TRA Research.
Among Sports Personalities, with a power pack performance and brand endorsements, Virat Kohli is the Most Trusted Sports Personality chased by Master Blaster Sachin Tendulkar at 2nd rank and Rohit Sharma at 3rd rank.
Among business personalities, former Chairman of Tata Sons, Ratan Tata is India’s Most Trust Business Personality followed by Reliance Chairperson Mukesh Ambani as the 2nd Most Trusted Business Personality of India. Mother Teresa (Spiritual Personality), Sandeep Maheshwari (You Tuber), Sudha Murthy (Author) and Anna Hazare (Social Activist) make it among the Most Trusted list and are the only ones in their Category.
About TRA Research: TRA Research, a part of the Comniscient Group, is a consumer-insights company dedicated to increasing Buying Propensity through two globally acclaimed proprietary matrices of Brand Trust & Brand Attractiveness. TRA Research conducts primary research in 16 cities with 5000+ consume-influencers annually. TRA Research provides Buying Propensity Reports mined from more than 25 million datapoints on brand intangibles of 20,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of The Brand Trust Report and of India's Most Attractive Brands.