International resort chain Club Med signs Blue Square Consultants to promote all-inclusive holidays in India

National, May 6: To help travellers unwind and reconnect, Club Med’s all-inclusive concept incorporates all necessary elements for a dream vacation. Besides accommodation, meals and transfers, the hotel chain offers unique land and water experiences alongside a complete range of personalised services for couples and families. Being specialists in family holidays, guests can sit back and relax, knowing that the smallest of details are taken care of; from kids club, sports and activities, all-day gourmet cuisine to entertainment and parties. To endorse these unique offerings to consumers, Club Med has commissioned Mumbai-based firm Blue Square Consultants as their PR representative in India. The decision was driven by the Indian subcontinent’s growing outbound demand, witnessed in the steady rise in arrivals from India, along rising spending power of Indian travellers. Blue Square Consultants will be responsible for conceptualization and implementation of innovative PR strategies for all of their resorts spread worldwide.

Commenting on the appointment, Xavier Desaulles, CEO of East and South Asia & Pacific (ESAP) said, “India is a priority market for Club Med owing to a vast market size and close proximity to many of our resorts in the Indian Ocean and Asian continent. The outbound numbers are increasing rapidly and it is time to strengthen our foothold with the expertise of Blue Square Consultants. Our latest association will only further bolster our existing efforts to ensure amplified media outreach and increased recall for Club Med brand in India.

Our offerings are unique and specifically work for the Indian audience as we believe that holidays should be easy and carefree from the moment people leave their home. Keeping this in mind, we are confident that our brand will receive a positive response and look forward to welcoming more Indians to experience holidays by Club Med”.

Lubaina Sheerazi, COO, Blue Square Consultants added, “With extensive experience in the travel and hospitality space, Blue Square Consultants has been recognised as a leader defining the frontiers of Travel Representation in India. We bring with us deep knowledge and equity to the marketplace and are positive to drive effective results through our media campaigns for Club Med in India”. Discover premium holidays in trendy destinations on the most beautiful islands like Maldives and Mauritius with Club Med’s All-Inclusive, All Exclusive ‘tailormed’ holidays.

About Club Med:Club Med, founded in 1950 by Gérard Blitz, invented the all-inclusive holiday club concept, adding in activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites. Today, Club Med is the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families and working couples. Club Med operates nearly 70 resorts, of which 85% are rated Premium & Exclusive Collection. Present in 30 countries around the world, the Group employs more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs), representing 110 nationalities.

About Blue Square Consultants:Blue Square Consultants is a leading destination representation, PR and marketing communications company based in India, representing a variety of clients ranging from national tourist offices, destination management companies, hotels and tourist attractions.