MACAO WITNESSES 12% RISE IN INDIAN TOURIST ARRIVALS IN 2019
Mumbai,
23th May, 2019: Known as one of the
most fascinating and luxurious destinations in Asia, Macao has recorded a 12% increase in Indian tourist arrivals
from January to April 2019 compared to the same period in 2018. The destination
also welcomed the arrival of nearly 14
million tourists from around the world in the first four months of 2019.
Talking about this
positive growth, Arzan Khambatta – Head,
Macao Government Tourism Office (MGTO) said, “India has always been an important source market for Macao. The growth
in the tourist arrivals can be attributed to a blend of well-thought-out strategic
marketing and trade campaigns conducted during last quarter and this year. Last
year, Macao was designated as ‘Creative City of Gastronomy’ by UNESCO, which
gave us an opportunity to promote Macanese cuisine. We also conducted highly
successful consumer engagement event called ‘Experience Macao Festival’ in
Mumbai and Delhi. The festival aimed at introducing various attractions and
events, cultural and gastronomical aspects of Macao on an experiential level to
consumers including showcasing the destination through VR. We plan to continue to
explore innovative campaigns and working closely with Trade to help continue
this momentum of growth in Indian arrivals.” This year is an
important year for Macao as it marks the celebration of the 20th anniversary of
the establishment of the Macao SAR. The newly launched Hong Kong-Zhuhai-Macao
Bridge (HZMB) touted as an engineering marvel for being the longest sea
crossing bridge has also led to easier accessibility to Macao from surrounding
regions.
To increase tourism receipts
in 2019 from India, MGTO will also focus on organizing various activities like
influencer campaigns; promotions of festive events such as the Macao Arts
Festival, Macao International Fireworks Display Contest, Macao Food Festival,
Macao Grand Prix, Macao Light Festival to name a few.
Additionally, MGTO
has also announced organizing ‘Art Macao’ this year from June – October which a
series of large-scale international arts events emphasizing upon Macao’s
culturally rich spectrum. This event is aimed to attract art lovers from across
the world to Macao.
MICE and business
travel continue to increase arrivals to Macao as well because of the massive
infrastructure to conduct events and exhibitions and large room inventory.
Macao is also a visa free destination for Indians which makes it convenient for
corporates to conduct events, team building and incentive trips.
Designated as the
UNESCO Creative City of Gastronomy, the city of duality, Macao is not only
renowned for its unmatched flavour-blending food culture but also as the World
Center of Tourism And Leisure as it develops into a quality international
tourist destination.
Macao’s
infrastructure and hospitality landscape has seen a lot of development in the
last few years. In 2018, MGM Cotai, Morpheus Hotel and The 13 opened its doors
to tourists. Early this year, The Londener Macao project has been announced by
The Sands group which will be helmed by football star David Beckham. Some of
the other projects that are underway include Grand Lisboa Palace, Palazzo
Versace Macau and Karl Lagerfeld Hotel.
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