Van Heusen Launches its Largest store on Linking Road Bandra, Mumbai
by Shrutee K/DNS
Mumbai, May 12, 2019: Van Heusen, India’s premium formal wear brand for men and women from
Aditya Birla Fashion and Retail Limited launched a new store in Bandra with
gorgeous Bollywood actress Radhika Apte who is known for her distinct style. The upscale fashion store is located in the
heart of the city at Linking Road. With the launch of the new store, Van Heusen
now has 16 stores in Mumbai.
On the occasion of the store
launch, Abhay Bahugune, Chief Operating
Officer, Van Heusen, Aditya Birla Fashion and Retail Ltd. said, "Van Heusen has over the last decade carved a
niche for itself as a renowned fashion brand with a strong presence across
leading cities and towns of India. Today, Van Heusen enjoys a high recall value
and is perceived as a brand that provides power dressing to young
professionals. We are happy to be at the forefront of the fashion revolution
that is underway in one of the largest cities in India, Mumbai. The launch of our new brand outlet at Linking
Road takes our store count in the state to 27. We are delighted with the
overwhelming response we have received and are confident of catering to the
growing demand with the right offering.”
The expansive store is spread
across 2200 sq. ft., offering an
array of wardrobe options for both men and women ranging from corporate suits
to fashion jackets, casual work-wear to club wear and the right accessories to
complete the look. Each product reflects modern styles, along with cutting edge
innovation in fabric and technology.
Taking a fresh approach
towards casual menswear and womenswear, the new store hosts of collections from
Van Heusen’s sub-brands including VDot and Van Heusen sport. The VDot range of
clothes is bold and expressive in terms of styles and designs. The Van Heusen
Sport line is constructed with knits, stretchable fabric and blends of linen,
making the ensembles breathable and refreshing, and the preferred choice for
both office wear and beyond.
The latest Innerwear,
Athleisure and Loungewear for men and women are a collection of new and
innovative products - bearing features for best-in-class comfort and fit.
Each product which has been crafted with elevated fashion and new age fabric is
designed to offer a differentiated range to the various consumer segments.
As part of the celebrations,
Van Heusen introduced an exciting offer for its first 100 customers who can avail a special discount of Rs. 1000 on purchase
of Rs 2500 worth merchandise. That’s not all; the brand surprised some of
its consumers with fun giveaways and
rewards.
About
Van Heusen: Van Heusen is
India's No. 1 premium lifestyle brand for professionals. With a rich heritage
of 128 years in United States of America, the brand entered India in 1990. Over
a period of its 25 years of history in India, Van Heusen has emerged as a
fashion authority for the ever evolving Indian consumer and has established
itself as the one stop destination for the latest trends. Today, Van Heusen is
not only the most preferred work wear brand, but also effortlessly straddles
across the entire spectrum of occasions like casuals, ceremonial and party wear.
About Aditya
Birla Fashion and Retail Limited: Aditya Birla Fashion and Retail Ltd. (ABFRL) was
formed after the consolidation of the branded apparel businesses of Aditya
Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division
and ABNL's subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and
Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the
consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL
is India's No 1. Fashion Lifestyle entity. It hosts India's largest
fashion network with over 11,000 points of sale, which include, lose to 2,500
exclusive ABFRL brand outlets in over 700+ cities and towns.
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