Ananya Pandey is the new face for European denim brand ONLY
by Shrutee K/DNS
Mumbai, May 11, 2019: European denim
brand ONLY has signed nation’s newest heart throb Ananya Panday as their brand
ambassador in India. Ananya’s unique fashion aesthetics, confidence, and
charisma make her the perfect face for ONLY’s newest Spring Summer 2019 collection! The collection is all about denims, comfort and athleisure brought to
life in style. The pieces talk to young, creative, progressive millennials
inspiring them to experiment with fashion and yet, be themselves and stand out.
Speaking on the announcement, Vineet
Gautam, CEO & Country Head, BESTSELLER India, said, “We are thrilled to
have Ananya Panday as the ONLY Girl. She embodies the ONLY spirit of being
trendy and edgy, not only with her fashion sense but also with her personality
and attitude. This makes her the perfect fit to represent our brand in India.
We are very excited about this association and have some really cool
engagements lined up”.
Equally ecstatic, the Student
of the Year Ananya Panday commented, “I’m a complete ONLY girl and am thrilled
at this seamless partnership! Having just started out in the industry, it’s a
dream come true to be part of a global brand that vibes with my personality.” Ananya features in the brand’s
Spring Summer 2019 Campaign, launched today on May 11th featuring t-shirts,
tops, sweatshirts and denims. ONLY also
launches ONLY featuring Ananya Panday limited edition collection on the 17th
of May, 2019. The
collection is priced between Rs. 999 to Rs. 1699. To pre order now,
log on www.only.in
About
ONLY: ONLY is an international
fashion brand for young women. Today, we are one of the leading denim brands in
Europe. ONLY has turned its success into know-how and in-depth experience in
both retail and wholesale and is sold in more than 4500 stores worldwide. The
ONLY girl always looks amazing in an effortless way! Fashion is her passion – a
creative space where she can experiment with different attitudes, feels and
looks. She’s not defined by a certain style, but by her playful attitude, take
on life and fashion and by her love for denim ONLY India currently has 54
stores and 289 shop-in-shops spread across the country. ONLY is available
online with www.only.in and present with leading
online partners.
About
BESTSELLER India: BESTSELLER India currently has
209 exclusive brand outlets and is present in over 1,165 shop-in-shops in
external multi-brand stores throughout India. BESTSELLER India markets and
sells the six BESTSELLER brands JACK & JONES, VERO MODA, ONLY, SELECTED
HOMME, JUNAROSE and ONLY & SONS. BESTSELLER India is part of
BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975.
Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain
stores and 12,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com
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