Defenx

INFORMATION TECHNOLOGY

Defenx Innovates New Channel Plan for Eastern India, Targets Mobile Retailers for its Virtual Licenses

Nov 8, 2012

BANGALORE : Defenx, Swiss IT security provider for home and enterprises, has appointed Krishna Cell Link Pvt Ltd as its regional distributor for Eastern India. Defenx has come up with an innovative channel plan to target the mobile dealers for the effective sales of Defenx Mobile Security solution. Defenx has first implemented this plan in Eastern India. Krishna Cell Link will distribute Defenx Mobile Security solution to its 4,500 dealers spread across West Bengal, Asom, Nagaland, Manipur, Meghalaya, Tripura, Mizoram, Arunachal Pradesh, Sikkim, Bihar, Jharkhand and Odisha.

With its aggressive push to move the Indian market towards virtual licenses, Defenx has introduced a new channel strategy of targeting the mobile dealers to sell its Mobile Security Solution to the end-users. Krishna Cell Link will train its partner to sell Defenx Security Solution to all the customers purchasing smart phones and tablets. Dealers will show case and push Defenx Security solution as a value addition to their customers. Defenx is looking for RD’s in other regions of India.

Defenx creates and develops technologies, products and services to ensure maximum safety and high protection against any form of threat or malware. It extends its products to home & small business as well as business & enterprise. The cutting edge technology of Defenx Smartphone and Tablet Security suite includes Anti-Theft, Anti-Spam and Anti-Virus. The Defenx solutions for companies are designed and built to work in complete safety. The go green strategy of Defenx to shift the Indian security market from boxes to virtual licenses has been well accepted in the market. Defenx strongly recommends all partners and retailers to go the virtual way and opt for virtual licenses.

Krishna Cell Link is one of the major regional distributors in Eastern India with a partner base of 4,500. Krishna Cell Link is based out of Kolkata and they have their partners spread across Eastern India. The launch of the campaign includes more than 40 dealers exclusively for West Bengal. The campaign will lately be spread to other states once the festival season is over.

Mr Maurizio Grassi, CEO at Defenx Software Solutions said, “We have put our trust in Krishna Cell Link for our new strategy planned. Krishna Cell Link has a strong dealer base in eastern India which will help us in spreading our brand across the region. This strategy is surely going to help Krishna Cell Link and its dealers to grow with greater profit ratios coming their way. We are looking for others specialized mobile distributors in other regions who can tap this incredible market opportunity.”

Mr Vivek Tekriwala, Director at Krishna Cell Link said, “We are very happy to introduce the Swiss security brand, Defenx and its innovative strategy first in our region. I am very sure that this will be beneficial to both Defenx and Krishna Cell Link. We look forward to aggressively push this model as this has a good profit ratio with no cost on packaging, logistics, financials etc.”