‘Total Quartz Safety Month’
9 2.7 BIG FM and TOTAL OIL India PVT. LTD. HOST ‘TOTAL QUARTZ SAFETY RUN’ WITH THE CITY
MONTH LONG CAMPAIGN ACROSS 21 CITIES REACHES ITS PEAK WHILE CREATING AWARENESS ABOUT THE HAZARDS OF UNSAFE DRIVING
LOCAL traffic and welfare AUTHORITIES AND city Residents support THE CAMPAIGN in its final leg
92.7 BIG FM, India’s No. 1 FM radio station and Total Oil India Pvt. Ltd.’s unique month-long campaign ‘Total Quartz Safety Month’ came to a close today when it culminated into the Total Quartz Safety Run. The campaign, which was spread across 21 cities promoted a change in the mindset of people on abiding with road safety rules. The campaign was hugely successful as it garnered tremendous support from the general public and also witnessed participation from local residents including Poonam Apt at Worli and Samruddhi Co-Op Housing Society at Dadar.
The Total Quartz Safety Run, extended from Telephonic Exchange to MMRDA Ground, PN Park, a distance of around 3.5 KM was flagged off by Sophie Choudhary, Anjali Patil, Rajpal Yadhav, Hrishita Bhatt, Sanjay Mishra, Sonu Kakkar, Abhash, Swanand Kirkire, Captain RR Ayyar, Director NCC and received extensive support from Humanitarian Welfare & Research Foundation, IIT Bombay, Bandra Cycling club, NCC, Sports Authority of India, Bhavans College and Rotaract club.
The Total Quartz Safety Month campaign, has touched upon multiple aspects relating to road safety including safe driving tips, highlighting the dangers of drunken driving and talking on the phone while driving. The campaign witnessed support from traffic authorities, legal experts, doctors, police and victims of accidents from drunken driving from across the country. .
Speaking about the Total Quartz Safety Run, a 92.7 BIG FM spokesperson said, “Over the course of the past month, 92.7 BIG FM listeners from across the country have pledged solidarity to the cause of road safety. We are really proud of the results we have achieved thus far, and hope that this effort we have undertaken with Total Oil will continue to garner support from Indians across the country.”
Elaborating further, Mr. B Vijay Kumar, Chairman & Managing Director – Total Oil India Pvt. Ltd. said, “Road Safety has been a matter of growing concern across India and the Total Quartz Safety Run, our initiative with 92.7 BIG FM, has been our attempt to raise awareness about this issue that has claimed thousands of lives. It is quite humbling to see so many alert citizens across the length and breadth of he country joining us for the Total Quartz Safety Run and supporting us in this endeavour to keep the Indian roads safe for individuals and communities.”
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties, television production and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International offering 3 English Entertainment Channels – Prime, Love, Spark and a regional general entertainment Channel for the PCHP region – Spark Punjabi; BIG MAGIC – a regional general entertainment channel for the Hindi heartland; BIG PRODUCTIONS – the television content production division, catering to the creative needs of the Indian television landscape and BIG STREET – which acquires and markets long term premium out of home inventory. The Company also distributes Bloomberg UTV, India’s premier business news channel as part of its television bouquet. For more information log on to: www.reliancebroadcast.com
TOTAL is one of the largest integrated oil and gas companies in the world, with activities in more than 130 countries. The Group is also a first rank player in chemicals. Its 96,000 employees put their expertise to work in every part of the industry – exploration and production of oil and natural gas, refining and marketing, new energies, trading, and chemicals. Total is working to help satisfy the global demand for energy, both today and tomorrow.
For more information, visit www.total.com
TOTAL Oil India Pvt. Ltd., (TOIPL) is part of TOTAL SA France. TOIPL is actively involved in the business of lubricants for automotive and industrial applications under the brands TOTAL and ELF. TOIPL is also involved in the business of LPG, Bitumen, Special Fluids, Additives, special fuels and chemicals. TOIPL is one of the fastest growing lubricants companies in India with pan India distribution network.
For more information, visit www.total.co.in
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