Godrej Eon Tour de India
SPORTS
India is ready for F1 of Cycling
Godrej Eon Tour De India, biggest, starriest and noisiest cycling carnival presented by Hero Cycles to host the final leg of Tour De India at Buddh Circuit
Delhi, November 9, 2012: Godrej Eon Tour de India (TDI) 2012, the biggest cycling race in the country organized by ID Sports and presented by Hero Cycles announces its finale in Buddh Circuit. This is the first time that cycling will be staged at the Formula One track, witnessing celebrity grandprix with 60 personalities together at F1 track in New Delhi. The Organizing committee consists of ID Sports and Cycling Federation of India. Godrej Eon Tour de India 2012, India’s biggest cycling event in the country is being promoted by Maharashtra cycling Association, Tourism Ministry, Cycling Federation of India and ID Sports. The new avatar of the ‘cyclothon’ will kick off with the Mumbai leg on December 2nd and then the bandwagon will move to the cool climes of Srinagar on December 4 and finally concluding at the Buddh International Circuit in Greater Noida on December 9.
ID Sports has conducted 4 Cyclothons in the last 2 years, 1st year was in association with Salman Khan tapping 2 major metros close to 15,000 riders across the 4 races and 2nd year saw the race going to Nasik ghats with finales again in Mumbai in 2011 with more than 17000 riders burning the roads. As a platform growing in size and impact, this year in 2012, the cycling celebration will see a mix of world tour teams, continental teams and presence from national federations as well.
Neha Dhupia, Vida, Claudia Ciesla, Manoj Tiwari, Surveen Chawla, Sona Goyal, Mohammad Azharuddin, Mr.Kamal Nandi (executive vice president, Godrej Eon), Mr. Praveen Patil (President Hero Cycles), Mr. RS. Chib (Minister for Youth Affairs & Sports), Rohit Nandan (CMD Air India) amongst others were seen today at the press conference in Delhi to announce TDI’s step towards making cycling, the national sport through this property.
Growing Popularity of Cycling & key highlights
125 lakh bicycles sold in India annually
India ranks 2nd in bicycling manufacturing after China of high end bi-cycles in India annually
2.5 lakh estimated sales of high end bicycles in India annually
Godrej Eon Tour de India is on its way to become the Greenest, biggest, noisiest, and starriest – Formula One of Cycling and 30000 participants
Godrej Eon Tour De India is supported by Ministry of Tourism Maharashtra and recognized by Sports Ministry in India
It is also important to recognize the crucial role of the event partners, in continuing to make this event a grand success each season:
- This season witnesses a beginning of a new relation with India’s leading consumer durables company, Godrej Eon to educate consumers on the need for saving electricity and facilitate cycling to be the sport to exercise as well as conserve resources
- Hero Cycles forms another major part of supporting Tour de India to promote cycling as the next national sport of the country
- Joining the Godrej Eon Tour de India family as an Associate Sponsors for the first year, Air India and Metro Tyres
- Other supporters & partners are Bisleri, Gold’s Gym, Call Life, Money on Mobile, 24X7 Style, Uber Healthcare, Kyazoonga, Hungama amongst the others
Speaking ahead of the race 2012, Ojas Desai, Executive Director, ID Sports said, “Committed to drive participation and aiming to make cycling, a national sport, Godrej Eon Tour de India in 2012 moves forward by connecting people through creativity, commerce, education and technology. This is the first year that Godrej Eon Tour de India will witness celebrity grand prix to be held at F1 track in New Delhi. ID desires to bring a World Tour event to these shores. When we started out in 2010, it was a one-day event; now it’s spread across three cities. Our goal is to hold a week-long event across India. We now trying to pick locations, work with locals associations to host a world championship by 2020”
Mr.Suvrangsu Mukherjee, MD Total Sports Asia said, “Committed to drive sports in the country, Total Sports Asia is proud to be associated with Tour de India, the biggest cycling celebration in the country. With our association with TDI, we extend our support to encourage potential cycling superstars of tomorrow by providing them with a platform and an opportunity to develop their inherent talent into a real-life profession .Our special thanks to our sponsors & partners to encourage the cycling celebration in the country”
Mr. RS. Chib, Minister for Youth Affairs & Sports, Technical Education and Medical Education J&K State, says, “ID sports has taken up a commendable initiative by bringing a cycling property like Tour de India to the country. Tour de India, which aspires to get more and more people to believe in the potential of cycling as a sport as well as an event of tourist attraction, has thus become an ideal event for Srinagar, given its challenging tracks with its scenic beauty for an experience to remember.”
Mr.Kamal Nandi, Executive Vice President Sales & Marketing, Godrej Appliances said, " Motivating the youth to adopt cycling as a part of the country’s popular sporting culture has a dual benefit of healthier individuals and a greener environment. By supporting this initiative the brand fulfills both its promises of a brighter living and a greener environment. Continuing our association with Tour de India we are happy to be a part of this biggest and greenest cycling celebration of the country."
Praveen Patil, President Urbantrail, Hero Cycles, said, “We are proud to be associated with a property that encourages cycling as a sport. Tour de India will be a major step towards building awareness and enthusiasm to pursue cycling as a serious sport and not just limit it to a hobby. Cycling also being our core endeavor, Hero Cycles team embraces Tour de India and we are happy to support the talent that will shine through this tournament.”
Rohit Nandan, CMD, Air India on its association with TDI says, “Air India, the flying ambassador of India, is proud to be associated with Godrej Eon Tour de India 2012, which is the official parallel to the world renowned Tour de France, as a travel partner. Air India has been an integral part of tourism promotion in India and continues to play a key role in promoting sports in our country.”
Mr. Sumrit Chhabra, Director, Metro Tyres Limited, said, “Metro Tyres is a name synonymous with cycle tyres in India. We are therefore proud to be associated with Tour de India in promoting cycling as a sport in India. An event of this magnitude deserves and will get all support from us.”
A.K Bali, General Manger, Alchemist group said,” Tour de India is doing a fabulous job by encouraging cyclists to showcase their talent through this platform. We are happy to be associated Tour de India and be a part of taking a step to make cycling a national sport.”
Registrations have already begun on our website www.tourdeindia.asia and for booking the tickets for Celebrity Grand Prix or otherwise/donations you can log on to Kyazoonga or call on the hotline number +91 2226376600. We look forward to the masses participating for this star studded celebration of cycling.
Comments
Post a Comment