Jet Airways

TRAVEL/AVIATION

Jet Airways initiative for young travellers to take wings with JetSpark

Nov 24, 2012

Mumbai : Jet Airways, India’s premier international airline, today invited its 

young guests for an educational excursion at its flight simulator, as part of its annual program focused on future flyers. JetSpark is a unique initiative by the airline to connect with and build long-term relationships with its young guests between the age group of 12 – 21 years. Through this dedicated forum, Jet Airways plans to engage its young guests through exclusive events, offers and customized promotions to ensure that the airline emerges as the definitive choice for these future flyers.

At a half-day event held in Mumbai, the young JetPrivilege members were taken to the airline’s Flight Simulator where they were instructed on how pilots fly aircraft. The youngsters  also got an opportunity to ‘fly’ the state of art Boeing 777 and Airbus 330 ‘aircraft’ under expert supervision and guidance of experienced Jet Airways pilots.

Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “As the competitive landscape is changing rapidly, there is a growing need to create greater value for our future travellers and enhance efficiencies whilst enabling improved service performance. At Jet Airways, we have always believed in fostering long-term relationships with our guests, through constant customer centric innovations. JetSpark is one such approach that will ensure a variety of choices to create thoroughly entertaining flights for passengers of all ages. This relentless focus on our guests has helped generate tremendous goodwill and loyalty for the Jet Airways brand, in both Indian and foreign skies.”

The young guests participated in quiz contests and interacted with Jet Airways Flight Engineers, Pilots and in-flight crew. They also observed videos of assembling of aircraft, besides landings and take offs of planes.

The young guests were selected from a large database of JetPrivilege members.

Jet Airways gift hampers were handed over to young guests along with special gifts from Orangina, Qua, B’lue and Lindt Chocolates. Refreshments were courtesy Oberoi Flight Services.