Italian State Tourist Board

TOURISM

Italian State Tourist Board organizes three city exhibition

Italia comes to you

Nov 8, 2012

by Prashant Kapadia

One just can’t get enough of an enchanting Italian visit with tranquil beaches, primeval ruins, and picturesque mountains. To bring alive this experience in India ENIT – Italian State Tourist Board is going to organize an elaborate 3 city exhibition. The exhibition commences from 16 November 2012 in Mumbai and will travel to two other Indian cities; Delhi and Bangalore. The 5 days exhibition at each city will encompass various facets of Italy to entice the Indian travelers and create affinity towards Italy; the land of love, music, beauty, fashion, history, art, culture and gastronomy.

The exhibition aims to showcase akaleidoscope of Italian culture through various events like engaging performances, delectable Italian cuisine by renowned Italian Chef, Italian film festival showcasing Italian films and fashion show by top Italian fashion brands of Italy with dresses from the ’50s onwards. The exhibition will also witness ingenious Indian artists such as Shantanu Das, Ramkrishna  Behera, Binaifer Bharucha, Hardik Kumar Kansara, Samit Das, ManishaParekh, Mansoor Makrani and many more showcasing the Italian grandeur through their paintings and photography. The five day road show will also arrange an assortment of interesting activities such as tasting workshops, seminars by Italian fashion and educational Institutes such as Marangoni, CPM Music Institute of Milan and Bocconi University B2B meetings with Italian tour operators and their Indian counterparts and many other interesting activities.

“India is an important market for us with a significant increase in the tourist arrivals of 1, 97,000 no. of travelers in the year 2010 for overnights equal to 4,61,000 overnights, as per the Official Statistics of the Italian National Institute for Statistics (ISTAT). In the last 5 years, Italy had a tremendous growth of 94% of Indian travelers going to the Beautiful Country. We aim to grow this number by strengthening our relations with our travel and trade partners.” Dr. Marco Bruschini, Director General from the Italian State Tourist Board. Italy largely attracts leisure travelers from India, however gradually Italy is drawing significant MICE and education tourists. He further added,

“Through this exhibition we have made a strong push to provide an experience of the rich culture and vibrancy of Italy which caters to the likes of the evolving Indian travellers’.

Block your dates and come and experience the magic of Italia as it comes to you this festive season.

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