Sanofi Diabetes Blue Fortnight
HEALTH
City youns
City youns
Come together in a flash mob under India’s largest diabetes awareness campaign, Sanofi Diabetes Blue Fortnight 2012
9th November, Mumbai: Weekend Diwali Shoppers at a mall in Lower Parel, Mumbai were caught unawares by a flash mob of 200 Mumbai youngsters who put up a 8-minute adrenaline pumping act to create awareness for diabetes under the aegis of ‘Sanofi Diabetes Blue Fortnight 2012’, India’s largest diabetes awareness campaign.
This flash mob organized in association with Heal Foundation, High Street Phoenix Mall and conceptualized by renowned choreographer Bhowmik Shah, was performed by an enthusiastic group of volunteers from Ram Niranjan Jhunjhunwala College, Ghatkopar The enthusiastic youngsters and the crowds danced their hearts out to the thumping beats of Michael Jackson and A. R. Rahman. Forming a Blue Ring, the international symbol for Diabetes, the High Street Phoenix Flash Mob danced to advocate precautionary measures against the ‘silent killer’ diabetes.
Diabetes and its related complications are taking a toll on the health of millions of people in India. As per International Diabetes Federation’s (IDF) 2011 data, India has 61.3 million people living with diabetes, ranking second only to China on the highest prevalence radar. This is even more significant in the light of the fact that two out of three diabetics in India have never been screened and diagnosed. If appropriate measures are not adopted for generating awareness about the prevention and management of diabetes then very soon India will become the world capital of diabetes.
According to Cyrus Aibara, Senior Director- Diabetes Business Unit, Sanofi India, “Through the Sanofi Diabetes Blue Fortnight 2012 campaign, we are partnering with all stakeholders and bringing together ‘Every Voice for a Better Future’, to speak up on the shared journey of combating diabetes. We were delighted to see the passion and energy of Bhowmik and his group of dancers who truly electrified the atmosphere with their energetic and impactful act. Through activities such as this flash mob and others being conducted pan India, such as walks, diabetes screenings, facebook campaigns, radio, digital outreach and many more, the ‘Sanofi Diabetes Blue Fortnight 2012’ will reach out to an estimated 300 million Indians to create awareness about diabetes control and management.
“The prevalence of diabetes is likely to amplify if awareness is not generated among the masses. Such an initiative by Sanofi Diabetes Blue Fortnight is helpful in sensitizing people towards this grave problem and its management which is often ignored by many people unless complications are implicated. We thank High Street Phoenix for being a part of this campaign. Participation in all kinds is considered as doing our little bit to give back to the society by offering an active awareness,” said Swadeep Srivastava, HEAL Foundation.
Being observed from 1st to 14th November 2012 with the involvement of thousands of diabetics, their family members and medical experts, the Sanofi Diabetes Blue Fortnight - Sweetened by NutraSweet is an initiative of the Ministry of Health & Family Welfare, International Diabetes Federation, Archaeological Survey of India and HEAL Foundation in association with Sanofi Diabetes; a global healthcare leader, to spread awareness about diabetes.
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