ASUS unveils the Transformer Book TX300
INFORMATION TECHNOLOGY
High-performance
portability
Storage Options for
Two Ways of Working
Backlit
keyboard
More Than a Mobile
Dock
Brilliant
High-Definition Display
ASUS and Chennai Express announce
their Collaboration at an Exclusive Music Launch
Mumbai, 3 July, 2013:
ASUS India, a
leader in the new digital era, together with UTV,
unveiled the Transformer Book TX300 – World’s thinnest Window 8 tablet and
detachable Notebook – in association with Chennai Express at the music launch of
the film. The evening witnessed much grandeur with the presence of Mr. Shah Rukh
Khan, Mr. Rohit Shetty and Mr. Apratim Sharma – ASUS India.
Expressing excitement
on the launch of Transformer Book, Mr. Apratim Sharma - Country Product
Manager - System Business Group, ASUS India elaborated, “The ASUS
Design Center starts with what
people need and want and crafts perfect solutions that are aesthetic,
integrated, intuitive and sustainable. The ASUS Transformer Book supports this
belief to the fullest and we are positive that the world’s thinnest Window 8
detachable tablet cum notebook will stun the masses in the way it has been
designed to.”
“We are elated with
the associating with UTV for Chennai Express. The ASUS Transformer Book supports
the fast pace of this film with its All-round performance. This product
unveiling will mark a new element of innovation in the series and strengthen our
commitment to the market,” he further added.
ASUS Transformer
Book
The ASUS Transformer
Book is a 13.3-inch notebook with a detachable tablet which has a Full HD IPS
Touch panel and a 178 Degree viewing angle. It comes with an Intelore™ i5
processor for an outstanding notebook and tablet performance. Separate storage
has been provided for the notebook and tablet with a high-capacity hard drive and an Ultra-fast SSD. The ASUS
Transformer Book is available with Windows 8 Professional. The device features
ASUS SonicMaster audio with Bang & Olufsen ICEpoweror rich and
detailed sound.
ASUS Transformer Book
is the world’s thinnest Windows 8 tablet with a 3rd generation Intelore™ i5
processor. Inspired by the beautiful Zenbook ultraportable, the ASUS Transformer
Book features a sleek profile and a precision-engineered all-metal design with unique spun metal finish that’s the result of a
sophisticated 32-step manufacturing process. Transformer Book is as striking as
it is resilient and is perfect proof of the ASUS spirit of persistent
perfection.
Whether used as a
Windows 8 multi-touch tablet or a notebook with keyboard and touchpad, ASUS
Transformer Book always has an incredible performance on tap. The 3rd generation
Intelore™ i5 processor seamlessly switches between applications for effortless
multi-tasking with Windows 8 apps, while Intelurbo Boost Technology 2.0
delivers an automatic burst of speed whenever it’s required. The Transformer
Book lets the users Enjoy smooth HD movie playback, responsive gaming and
incredible sound quality, thanks to ASUS SonicMaster audio
technology.
With two types of
internal storage device, the ASUS Transformer Book works the way users want to.
As a tablet, the 128GB SSD means apps launch instantly for a slick and seamless
Windows 8 experience, while ASUS WebStorage ensures easy access to secure cloud
storage when travelling far and wide. Connect ASUS Transformer Book to its
notebook dock and it instantly becomes a fully functional notebook with up to a
500GB hard drive, with exclusive ASUS high-speed bridge technology that ensures
blisteringly fast 5Gbit/s data transfer speeds.
In Notebook Mode,
ASUS Transformer Book features a backlit keyboard with ambient light control
that automatically adjusts its brightness to suit the surroundings, making it
easy to keep on top of any productivity task.
Smart Battery
Technology
ASUS Transformer Book
has up to five hours’ battery life in full notebook mode and up to eight hours
in tablet mode. Power Up! technology extends notebook battery life still further
by disabling the dock’s hard drive and ports to leave the keyboard and touchpad
active, giving up to eight hours’ use.
ASUS Transformer Book
has a mobile dock that’s more than just a backlit keyboard and smart gesture
touchpad. With a 500GB hard drive, two USB 3.0 ports and Gigabit LAN, it’s a
fully featured notebook with a built-in battery of its
own.
No more waiting to
work
With up to two weeks’
standby time in Notebook mode, there’s no need to waste time waiting for ASUS
Transformer Book to shut down, while two-second resume from standby means it’s
ready for action when users are.
ASUS Transformer Book
features a Full HD display with 1080p resolution and IPS technology for an
incredibly crisp and detailed image, with a wide 178࠶iewing angle. Multi-touch
support gives full fingertip control with Windows 8 too, while Mini Display Port
makes it easy to connect an HDTV for big-screen viewing.
Superior Sound
Quality
Developed with the
audio experts at Bang & Olufsen ICEpowerASUS SonicMaster technology
delivers outstanding cinematic sound quality. Four speakers in Notebook mode
give an immersive listening experience and MaxxAudio provides fully customizable
EQ control for perfect results with movies, music and games. Audio recording is
crystal-clear too, thanks to a high quality array mic that filters background
noise.
High-Quality
Cameras
With a front 720p HD and a rear 5-megapixel camera, ASUS
Transformer Book is perfectly equipped for capturing high-quality images. Users
can enjoy crystal-clear face-to-face video chat with family and friends, and
simply tap the screen to take a photo.
Stay-Safe Power
Supply
Accidentally tripping
over a plugged-in notebook power lead risks damage to the lead, the notebook —
and, worst of all, the user. Transformer Book solves this problem with a clever
power lead that doesn’t plug into a socket, but snaps onto it magnetically. A
firm tug is enough to break the connection safely, so there’s no risk of
dragging Transformer Book off a desk by snagging its power lead, or having it
snatched from your hands if you pick it up when still plugged
in.
Availability and
Pricing
The ASUS Transformer
Book™ will be available in India at an MRP of Rs. 91,999/- across select ASUS authorized retail outlets
starting second week of July 2013.
Specifications
|
Model
Name
|
Display
|
CPU
|
VGA
|
RAM
|
Hard
Disk Drive
|
Operating
System
|
|
Transformer
Book
TX300CA
|
13.3"
Full HD
IPS
Touch Panel
|
Intel
3rdGen
i5-3337U
(1.7G,3M)
|
Intel
HD 4000
|
4GB
DDR3
1600
On
board
|
500GB
5400rpm
+
128GB
SSD
|
Win 8
Professional
|
|
WLAN
|
Bluetooth
|
Webcam
|
Battery
|
Accessory
|
USB
3.0
|
MRP
|
|
802.11
b/g/n
|
Bluetooth
4.0
|
Front:
HD Camera
+
Rear:
5M Camera
|
2CL
500MAH
+
2CL
3120MAH
|
Sleeve
|
2
|
Rs.
91,999/-
|
* Specifications,
content, prices and product availability may vary by region and resell channel
and are subject to change without notice. Actual performance may vary depending
on applications, usage, environment and other factors.
** Actual battery life
may vary depending on
operating conditions, and the specific hardware and software used.
30-word summary
The ASUS Transformer
Book is World's First Detachable notebook-cum-tablet with 13.3-inch Full HD IPS
display. It runs on Windows 8 Pro and an Intelore™ i5 processor for outstanding
performance.
60-word
summary
The ASUS Transformer
Book is World's First Detachable notebook cum tablet. It features a 13.3 inch
Full HD IPS display that has multi touch and 178-degree wide viewing angles. It
runs on Windows 8 Pro and an Intelore™ i5 processor for outstanding notebook
and tablet performance. It has ASUS SonicMaster audio with Bang & Olufsen
ICEpoweror incredible sound.
100-word
summary
The ASUS Transformer
Book is World's First Detachable notebook cum tablet. It features a 13.3 inch
Full HD IPS display that has multi touch and 178-degree wide viewing angles. It
runs on Windows 8 Pro and an Intelore™ i5 processor for outstanding notebook
and tablet performance. The device sports a front 720p HD and rear 5-megapixel camera
to perfectly capture high-quality images and video chats. It has ASUS
SonicMaster audio with Bang & Olufsen ICEpoweror incredible sound. For
storage, Transformer Book comes with separate 500GB high-capacity hard drive on
notebook and 128GB ultra-fast SSD on tablet mode.
About ASUS
ASUS is a worldwide top-three
consumer notebook vendor and maker of the world’s best-selling, most
award-winning, motherboards. A leading enterprise in the new digital era, ASUS
designs and manufactures products that perfectly meet the needs of today’s
digital home and office, with a broad portfolio that includes motherboards,
graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks,
netbooks, servers, multimedia devices, wireless solutions, networking devices,
tablets and smartphones. Driven by innovation and committed to quality, ASUS
won 4,168 awards in 2012 and is widely credited with revolutionizing the PC
industry with its Eee PC™. ASUS has more than 12,500 employees around the globe
with a world-class R&D team of 3,800 engineers. Company revenue for 2011 was
approximately US$11.9 billion and as of September 2012, the brand is estimated
to be worth US$1.662 billion.
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