VLCC

BEAUTY/ NEW LAUNCH

VLCC introduces revolutionary concept 

DNA FITTM Launches Asia’s 1st DNA-based

Weight Loss Program

Premier wellness company VLCC unveiled a revolutionary new

 concept in the wellness domain  with the introduction of DNA FITTM – Asia’s first body shaping program tailored to the genetic make-up of individual customers.

 

 

DNA FITTM

marks a paradigm shift in the arena of weight management where conventional programs worldwide have so far focused on indicators such as BMI, BMR, BCA, and a Waist-to

Hip ratio. DNA FITTM goes a step beyond by factoring in the impact of one’s unique DNA in theweight loss process, for prescribing the most effective diet and exercise regime, keeping only you in mind.

 

 

 

Studies have shown that a customized approach to weight loss which factors in a person’s genetic make-up provides the best results. Stanford University research* reveals that individuals who opt for DNA-appropriate diets lose significantly more weight and cm/inch loss than those whose diets are not compatible with their particular genes. Studies undertaken by Kazuko Masuo et al. have demonstrated how a person’s genetic code determines the benefits he derives from a particular exercise.

 

A simple cheek swab at a VLCC center is all you need for VLCC’s team of nutritionists and fitness experts to work out with laser like precision the most appropriate diet and exercise regime to deliver the best solution for weight loss and make you DNA FITTM.

 

 

Speaking at a press conference to announce the new offering, VLCC Founder & Mentor Mrs. Vandana Luthra said: “Each of us has a unique DNA make-up which determines our propensity to gain or lose weight. It is this difference in the genetic structure which explains

why two individuals enrolling for the same slimming package sometimes obtain different results from it even if their body composition, lifestyles, and dietary habits are more or less similar.

 

 

DNA FITTM is a custom-fit solution and the answer for all those who have been seeking a

 

scientific, individualized weight loss program that offers speedy, yet sustainable results.”

“As a customer-centric organization, all of VLCC’s services have always been designed keeping

in mind the changing requirements of clients. Being the first company in Asia to be able to offer

our customers a solution to DNA-defined obesity is in keeping with this philosophy.”

 

VLCC R&D Head Dr Veena Aggarwal said it has been known for a while that weight management and other multi-factorial conditions like obesity are regulated by the interplay of both genetic and environment/lifestyle factors. “Genetic studies have now validated the importance of genes by demonstrating that diets customized to genes are likely to be 2-3 times

more effective in weight management than those which are not,” Dr Aggarwal said.

According to the World Health Organization (WHO), overweight and obesity are linked to more deaths than underweight is. Once considered a high income-country problem, overweight and obesity are now on the rise in low and middle income-countries, particularly in urban settings.

More than 30 million overweight children are living in developing coun tries and 10 million in developed nations.