MTV AND SWIPE TELECOM
GADGETS/PRODUCT LAUNCH
MTV
AND SWIPE TELECOM LAUNCH A NEW
FABLET – MTV SLASH
The
Thinnest 7” Fablet with the Coolest MTV Apps to Engage
Creating
a strong foot hold in the technology market, MTV India, the leading
youth brand in association with Swipe
Telecom, announced the launch of their third co-branded Fablet – MTV Slash.
This new enviable piece of
technology will be India’s first
co-branded thinnest 7” Fablet. MTV Slash by Swipe is modestly priced at Rs.
9,490 and shall be available across
10,000 retail points, Swipe e-store and also other leading online portals like
Flipkart, Snapdeal, Infibeam, eBay and other youth centric platforms.
The
Fablet boasts a slim body and a stunning feather touch screen, coupled with
dual camera, Wi-Fi, Bluetooth and GPS. Its ergonomic design enables easy one
hand operations, making the Fablet unique. The product is designed retaining
MTV’s quintessence which is detailed out in the design, the packaging, the themes
and wallpapers available in the device.
MTV Slash offers three pre-loaded MTV apps
making the user experience more engaging. The ‘MTV India’ app gives you exclusive access to all the MTV
Shows, Blogs, Videos, Web Shows, Buzz, Photos, Downloads and much more on the device. The
‘MTV Funny’ app fills in as a daily dose of laughs and madness with funny
pictures, trolls and memes from funny people on the internet. Users can LOL,
Like andShare new
‘funnys’ every day!
The ‘MTV Hottie’ app provides a peek in to the unbridled
sensuality of the MTV Splitsvilla contestants across five seasons. All this
packed together makes the Fablet a must have!
Talking
about MTV Slash, Aditya Swamy, EVP &
Business Head, MTV India, says, “Super
performance at a super price…that’s what young people want and that is exactly
what the MTV Slash Fablet is. After a very successful start to our partnership
with Swipe Telecom, we have now moved to a brand + content leverage. Slash now
comes fully loaded with the MTV experience and is embedded across the MTV eco
system. So now you will never be far from MTV, in fact it will be right in your
palm.”
MTV Slash by Swipe was launched in Mumbai by popular MTV
VJs Anusha Dandekar and Nikhil Chinapa.
Speaking on
the launch, MTV VJ Anusha says, “The MTV
Slash Fablet is just like me, slim, stylish and has the MTV element which makes
the devise all the more appealing. Unlike other fablets, you can hold this with
one hand and the design is very user friendly…”
MTV VJ Nikhil
Chinapa says, “I am a gadget
freak and I am constantly looking out for new phones and other gadgets. While
there are many existing brands in the country, what will set MTV Slash apart
from the competitors are the MTV applications. We want the youth, the MTV
generation to get hooked on to this Fablet.”
Going one step further with the intention of
providing the youth with Information,
Communication and Entertainment (ICE) on the move, MTV India & Swipe Telecom roll out MTV Slash
backed with a massive campaign that shall consist of an on-ground launch & hoardings
across the city further amplified on the digital space with engaging promotions
& contests.
* To Book Now Call: 1800 1 038 038
About
Swipe Telecom
SWIPE is
an innovative pacesetter with a vision to empower INDIA to be one of the top 10
nations in the world in terms of the availability of new tablet technologies,
innovative solutions through its support and strategic vision. We originate
from the creative valleys of Palo Alto California which incidentally is our
headquarters and also houses the research and design wings. The digital
revolution has taken the world by storm and we are all set to unleash another
one in the mobile computing arena. The beginning has been made in India, Mumbai
followed by 600 + support centers across the country, to rewrite the history of
digital market and devices in India and world, thereby. In November 2012, Swipe
Telecom was awarded the “Most Innovation
driven Company in India by World Brand Congress.” In December 2013, Swipe
Telecom was also recognized in ‘CNBC Young Turks’ for its breakthrough
strategies and innovation.
About MTV
India
MTV is a dynamic, vibrant experiment at the
intersection of music, creativity and youth culture. For over 16 years, MTV has
evolved, challenged the norm, and detonated boundaries – giving each new
generation a creative outlet and voice that entertains, informs and unites on
every platform and screen. With diversity in its offering the M in MTV stands
for multidimensional and multiplatform brand, engaging the audience at multiple
levels. Globally MTV has been the number one destination across platforms for
young people. In India, MTV is distributed to 63mm households. In the social
media space, MTV is the most followed brand across categories. Targeted brand
licensing makes MTV products available across 35 unique categories and the MTV
Live business gives young people their dose of MTV, up close and personal. MTV
aims to entertain, reflect, lead and educate young people through its
provocative and cutting edge content and communication. Be it through cult
shows like MTV Roadies, Coke Studio@MTV, MTV Sound Trippin, MTV Unplugged, MTV
Splitsvilla, MTV Reality Stars; or iconic VJ’s like Rannvijay, Nikhil, Anusha
& Bani, or hugely engaging digital properties like Roadies Battleground,
Tata Nano Drive with MTV, MTV Gang Next, MTV Ecolution and big ticket ground
events like MTV Rockathon or MTV Ultimate DJ Championships. MTV Gatecrash is a
music lover’s getaway ticket to enjoy the best gigs in the country. MTV has
consistently been among the top 3 youth brands in the country. The channel also
encourages to give back to society with an initiative like MTV ACT which
works towards making the youth future friendly and also support organizations,
NGO’s and voluntary workers who are working towards issues concerning
environment. MTV’s philosophy - STAY RAW, is an idea that encourages young
people to be and do only what they want to. Write your own rules, play your own
games, be your own hero. Stay Real... Stay Raw. Wanna know more? Come on in www.mtv.in.com
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