Radio Mirchi and ZeeQ

EDUCATION/ENTERTAINMENT

Radio Mirchi and ZeeQ join hands for Edutainment at the Mumbai Airport

~An educative campaign at the Mumbai domestic airport with a twist of entertainment~

Imagine you are taking a flight from Mumbai to Kolkata with your 12 years old child. You have reached the airport before time. What do you do to engage and entertain your child?

Simple! Send them to Radio Mirchi’s and ZeeQ’s kiosk to interact with Astronauts and Scientists and walk away with interesting freebies by answering easy questions.  

Radio Mirchi has partnered with ZeeQ in launching an innovative campaign beginning June 27, which will endeavor to educate and entertain you and your child. As a part of the campaign, people dressed up as Astronauts, Scientists and various other interesting characters will surprise the children by giving away prizes on answering simple questions at the ZeeQ kiosk in Terminal 1C of the domestic airport.

This event will offer an opportunity for children and parents to interact with ZeeQ through an array of fun and educational activities such as Jenga, Lego, Rubix cube, Rummikub, Mini Golf, Buzzer circuit game and puzzles. Keeping in line with ZeeQ’s focus on learning the fun way, these games are helpful in strengthening a child’s reasoning and analytical skills. The ZeeQ kiosk inside the airport will provide guidance for parents and children to enable learning skills. 

Announcing their partnership with Radio Mirchi, Subhadarshi Tripathy, Business Head of ZeeQ says, “ZeeQ is India’s first edutainment channel for kids launched with an intention to make learning enjoyable. Through direct engagement with parents and children at the airport, we intend to create an experience for our audience about the ‘learning the fun way’ programming that our channel shows.”   

Talking about the initiative Sarvmeet Oberoi, Head IP Business, ENIL says, “We at radio mirchi always endeavor to provide our advertisers and consumers something that is exciting and engaging. With this innovative campaign we aim to provide ZeeQ’s edutainment message to children in our own mirchidaar style. We are delighted to partner with ZeeQ in this interesting initiative and look forward to many such associations in the future. We would also like to thank the Mumbai airport for their support”

Says Vaibhav Tiwari, Spokesperson, GVK CSIA.” Radio Mirchi’s campaign is very timely, given the fact that traveling parents are constantly on the lookout for ways and means to keep their children engaged  at the airport. I am confident that the young travelers would respond positively to this exciting initiative from Radio Mirchi while waiting for their flights.”

About ZeeQ:

ZeeQ is India’s first and only edutainment channel created for kids in the age group of 4-14 years. The multi-platform channel is a Zee Learn initiative that prepares children for the 21st century through programs and stories that educate, inform and build life skills – all in an engaging manner. The channel benefits school-going children and help their parents and teachers in their collective effort to facilitate emotional, social, academic and behavioral development of the child. ZeeQ is an outcome of extensive research done by an expert panel that aims to make learning an enjoyable experience for children. It is a one-stop content platform for every child’s growth and development and is based on the core principle of ‘What is Right for the Child’.

For further details, please visit: www.ZeeQ.in

About Radio Mirchi:

Entertainment Network India Limited (ENIL), India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards. 

Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi made its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi can be heard in Dubai, Abu Dhabi and Al Ain and is the first Indian radio brand to go international.