Fujifilm India

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Fujifilm India launches “League of
 
X-traordinary Photographers”

 
 
Fujifilm India launched a community on Facebook called “League of Xtraordinary Photographers”. It is aimed at bringing together all the X Series users in India who are also Photography enthusiasts.
 
 
 
 
The X series users are required to share their work profile and 8 to 10 pictures clicked from their gear. These profiles then undergo a check by the brand and are then allowed to go on their Facebook page.

The role of this community will involve showcasing of the pictures clicked by these photographers, thus engaging the other fans to discuss various tips to capture details in the picture. It would also promote the capabilities of the brand’s premium series which boasts of Mirror-less Interchangeable Lens Cameras (X-Pro1, X-E1 and newly Launched X-M1), Premium Compact Cameras (X100s, X20 and XF1), High Zoom (X-S1) and lenses (XF 14mm, XF 18mm, XF 35mm, XF 60mm, XF18-55mm, XF 55-200mm and newly launched XF 27mm).

Mr. Rohit Pandit, EVP, Sales & Marketing, Fujifilm India says ‘These days the brands are able to interact directly with the consumers through Social Media and we have opted to take this route to promote our X Series Photographers and also engage other enthusiasts in the community. This will lead to direct interaction through our page and will create an interest in Photography and at the same time people pan India will be able to showcase the best of their works through us”

Currently Fujifilm India has a strong Social Media presence with continuously evolving Facebook page currently having 1.9 Lac fans, Twitter followers of more than 1700 and YouTube views of more than 97,000.

Visit the League of X-traordinary Photographers at Fujifilm India Facebook Page: https://www.facebook.com/fujifilmindia/app_195646697137509. Concept designed and developed by Fujifilm Marketing team with their Digital Agency – Ignitee Digital Services.
About FUJIFILM
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, employs more than 70,000 people worldwide and in the year ended March 31, 2012, had global revenues of $27 billion.
FUJIFILM is committed to environmental stewardship and good corporate citizenship.

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