amanté launched the exquisite Enigma range with a unique fashion show & the Cast of Calendar Girls
LIFESTYLE / FASHION / ENTERTAINMENT
amanté
Launches the Enigma Range
with the Cast of Calendar Girls
in A Sensuous Affair
by Shrutee K/ DNS
July 17, 2015, Mumbai – In an evening of glitz,
glamour, sensuality and high fashion, amanté,
the brand synonymous with premium lingerie and international styling, launched
the exquisite Enigma range with a unique fashion show. The evening saw the
gorgeous cast of Calendar Girls Akanksha Puri, Avani Modi, Satrupa Pyne and Ruhi
Singh walk the ramp as show stoppers with Madhur Bhandarkar himself.
Held
at the Four Seasons hotel, the fashion show was attended by the likes of Suchitra Pillai, Umesh Jivnani, Manasi
Scott, Bally Sagoo and Mandira Bedi. The show kicked off with the gorgeous Enigma range, and was supported by four
sequences themed Style Diva, Spotlight, Romance and Champagne.
A
collection of exquisite, seamless and sensuous lingerie specially crafted to
ensure a smooth silhouette with no visible lines Enigma is amanté’s most
beautiful range yet. As the models walked the ramp showcasing the collection, they
were joined by songstress Neha Bhasin.
Speaking
on the occasion, Ms. Smita Murarka, Head of
Marketing and E-commerce MAS Brands India Ltd said "For
a woman, the most important wardrobe staple is a comfortable, great fitting set
of lingerie. With this new seamless collection, we are taking comfort to a
whole new level. As a brand we are constantly trying to address our consumers’
unique fit challenges. No more bulges. No more panty lines. With Enigma, every
woman would feel confident and fashionable in her skin." Enigma
was followed by Style Diva – a
sequence inspired by the essence of personal style, representing bright colours
and prints had a young and new age feel to it. Spotlight highlighted the ethos of a woman who accentuates her
personality and underlines her presence, wherever she goes, whichever role she
places. The Romance sequence
represented an edgier personality with designs for the new age woman who is
confident and glamorous.
And
finally, Champagne – where
sensuality gets a new avatar with subtlety and elegance. Akanksha Puri, Avani Modi, Satrupa Pyne and Ruhi Singh, star cast of the Calendar Girls, walked the ramp in
gorgeous creations by designer Kristy De
Cuhna designed to highlight the subtle champagne and gold tones of amanté
lingerie. They were joined by Madhur
Bhandarkar as they concluded the show.
Guests
enjoyed the fashion show immensely and left the hall awestruck and spellbound.
A signature amanté cocktail especially created for the evening had the guests
in high spirits.
The
Enigma collection is available at amanté’s own portal - amantelingerie.com, and select stores of Lifestyle, Shoppers Stop
and central. Also available on leading online platforms like Zivame.com and
Myntra.com.
About amanté:
Launched
in India in October 2007, amanté is an international lingerie brand, adding
confidence, glamour and sensuality to every modern Asian woman’s wardrobe.
amanté is part of MAS Brands which is a subsidiary of MAS Holdings, South
Asia’s largest supplier of niche market intimate wear. The brand embodies 25
years of excellence held by the conglomerate in lingerie manufacturing. Their
fully integrated supply chain and design offices in New York, London & Hong
Kong offers premium products set to the latest international trends and styling,
manufactured in Sri Lanka.
For more updates, follow us on:
Website: http://www.amantelingerie.com
Facebook: https://www.facebook.com/amanteIndia
Twitter: @amanteIndia, https://twitter.com/amanteIndia
Instagram: http://instagram.com/amanteindia/
Comments
Post a Comment