Barbeque Nation Launches its 50th Outlet in Vijaywada Andhra Pradesh
LIFESTYLE
BARBEQUE NATION
REACHES MILESTONE
LAUNCHES
50TH
OUTLET IN
VIJAYWADA
ANDHRA PRADESH
by Shrutee K /DNS
Mumbai :
Barbeque Nation, India’s leading barbeque restaurant chain, has reached a milestone of 50
outlets across India. The launch of its new outlet in Vijaywada, Andhra
Pradesh, enabled Barbeque Nation Hospitality Ltd, to reach the half century
milestone.
The chain plans to touch the magic number of 100 restaurants
across 30-35 cities in the next two to three years. After a successful run in cities like Delhi, Mumbai
and Bangalore, Barbeque Nation is now going to focus on tier 2 cities such as Mangalore,
Agra, and Patna as this market is rapidly evolving and has huge potential.
The brand’s journey
started with the opening of an outlet in Mumbai, in 2006. With the launch of
its second outlet in Bangalore in 2008, the chain spread to southern India. Subsequently, the brand ventured into
the north, with a launch in Delhi NCR. The chain has pan-India presence and operates in 20 cities across 14 states,
including Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Pune,
Chandigarh, Lucknow, Jaipur, Panaji, Coimbatore and Mysore among others.
Barbeque Nation is a pioneer in India to
promote ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill.
The restaurant offers a pre-fixed eat-all-you-want buffet with a fixed
price. In nine years, the restaurant has grown into one of the largest
casual dining brands in the country.
Barbeque Nation’s eat
all you can buffet is drawn from Mediterranean, American, Oriental, Asian and
the Indian subcontinent, and offers delicacies for vegetarian and non-vegetarian customers, alike.The decor of Barbeque Nation is
rustic and casual with wood and open-brick wall surfaces.
Mr. Uday Menon, Chief
Business Officer, Barbeque Nation said, “It is a
proud moment for any brand when its business model gets a thumping vote of
confidence from customers. Brand Barbeque Nation would not have expanded
without the support of and positive response from consumers. We believe that
the concept of live on the table grill, pricing, and experience that we provide
at our outlets is the key that entices the customer to keep visiting Barbeque
Nation over and over again. The opening of our 50th store is a
validation of our concept and the business principles, by the Indian people.”
About
Barbeque Nation:
Barbeque Nation is one of the
most successful casual dining restaurant chains in India. It is a pioneer to promote ‘DIY’ (do-it-yourself)
cuisine with a concept of live on-the-table grill in India. With 50 outlets
across the nation, it offers a blend of American, Mediterranean, Oriental and
Indian cuisines in both vegetarian and non-vegetarian choices.
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