Innovations and Trends in Home Products unveiled at HGH INDIA 2015

Innovations and Trends in 

Home Products unveiled

at HGH INDIA 2015

by Shrutee K / DNS

The exhibiting Indian and international brands focus their exhibits on the growing and increasingly differentiated needs and preferences of Indian households. “Indian families give more attention to their homes, and are quite sophisticated buyers. The Indian home product market is growing and differentiating rapidly”, says Arun Roongta, CEO of organizing company Texzone Information Services. Famous Indian companies like Trident, Textrade, Welspun, Rug Republic, Dicitex and international brands like Rosetti, Jyupal, Designers Guild (UK), Zimmer & Rohde (Germany) have chosen HGH India as the platform to introduce their new ranges. Exhibiting brands come from India, Italy, Germany, Spain, Belgium, France, UK, Czech Republik, USA, Canada, Australia, China, Turkey, Hong Kong, Emirates and other countries.

Sourcing for integrated home product merchandising

Four home product categories are on display: home textiles,home décor, houseware, and gifts providing a comprehensive offering for professional buyers. Today the majority of Indian home product retailers and institutional buyers offer more comprehensive solutions to their customers by integrating more products in their merchandising. HGH India as sourcing platform provides a one stop solution for retailers, who offer integrated housing solutions as well as specialty retailers, who concentrate on products like carpets or mattresses.

Live cooking with Sanjeev Kapoor

Since its inception in 2012 HGH India has delivered every year a special attraction tothe professional home product community. This year the show has joined forces with celebrity chef extraordinaire Sanjeev Kapoor. Kapoor and his SK brand team are cooking live for the buyers in the “Food Food lounge”, which is in addition to the tea lounge, popcorn lounge and the fruit lounge. In this live event the SK brand team will also demonstrate right kitchenware applications to highlight the houseware section of the show.

Trend area provides designers look at coming season

As a trend orientation for buyers and product developers the HGH India Trend Team gives it`s view of home product trends for the Indian market. It is unique for India and at par with global forecasts in overseas fashion hubs. Five themes of home decoration styles are explained and demonstrated with life products.Manufacturers, brands, retailers and other professionals in the home business can connect their products and style views to the aspirational Indian consumers through the defined five styles the PANCHTATVA.

Strong institutional support

Top policy makers from the Ministry of Textiles, Government of India, from the offices of Development Commissioner-Handicrafts and the Textile Commissioner will be attending HGH 2015.

Home Textiles have come to be recognized as a separate and distinct category in India. Industry stalwarts have formed recently the Home Textile Association of India (HTA). Dignitaries and members of the association with their president Jagdish Khandelwal will visit HGH India 2015 after the second show day a gettogether of the industrymembers will be hosted by the HTA, the Textile Minister of India is to be chief guest in the function.

Visitor tips

Visitors will be supported by free shuttle bus services at numerous pick up points (see detailed schedule on www.hghindia.com). The show has a business and media center, a visitor lounge, and a VIP lounge. Free Wi-Fi is available on the fairground. In case of rain, the HGH umbrella service will help as a courtesy service for participants.

About HGH

HGH India came up with its first trade show in the year 2012 to provide a common platform where the retailers, distributors and institutional buyers can directly meet. The idea was to give the buyers a one stop sourcing solution and enable them to compare products, prices and deliveries instantly under one roof. HGH India is organized by Texzone Information Services Pvt. Ltd., Mumbai.