Madura F&L announced the refreshed look of Planet Fashion by youth icon and Bollywood actor Tiger Shroff
LIFESTYLE / FASHION
Madura F&L’s
Planet Fashion unveils a new brand identity
Plans to launch 300 new stores over next 3 years
by Shrutee K / DNS
Mumbai : To cater to the discerning fashion tastes and preferences of the
Indian men, Madura F&L announced the refreshed look of Planet Fashion. Launched amidst style and glamor,
the new look was unveiled by India’s youth icon and Bollywood actor, Tiger
Shroff. Crafted on the
principles of Formals, Fashion, Fun and Friends, Planet Fashion’s new brand
identity is sauvé, fun &
youth centric and symbolises infinite and endless possibilities of style
and fashion in the life of the progressive Indian man. The new logo - THE INFINITY SYMBOL, featuring in red & white
with a black accent, epitomizes warmth in approach, purity of promise and
masculinity.
Planet
Fashion in its new look offers a product range comprising of four handpicked
collections - Suitability, Linen Lounge, Classic Must Haves and All-day easy.
Each collection has been designed to create easy wardrobe solutions for every
occasion. Suitability – A wide collection of Wedding Suits, Tuxedos,
Bandhgalas and Corporate Suits Linen Lounge – A superb collection of Linen
Shirts, Linen Trousers and Linen Jackets Classic Must Haves – The best white shirt, the
classic blue shirt, the best black shirt, the best black trouser, the true navy
blazer and the khaki trouser. All-Day Easy – This innovative range comprises
of Wrinkle free and Non-iron range of shirts & trousers. The product range is available in
flagship brands - Louis Philippe, Van Huesen and Allen Solly.
Commenting on the launch of the new
brand identity, Mr. Rahul Jhamb, Brand Head, Planet
Fashion said,“We, at Planet Fashion have always
believed that ‘Men deserve more’ and that philosophy is reflective in our new
brand identity. The new look embarks Planet Fashion on a new journey that will
add an accent, a new dimension to the infinite and endless possibilities
of style and fashion in the life of an Indian man. The ethos of the new logo
will also reflect in our new store design, which aims at creating an endless
style experience”.
He adds that this style experience will
be further accentuated by the appointment of in house Fashion Advisors, that
will reinforce the possibility of creating endless style options.
Commenting on the new brand identity,
Tiger Shroff said,“I’m very excited to be a part of
Planet Fashion’s new journey. The new Planet Fashion brand identity, the
infinity symbol, has an instant connect because of its colour red. Also the new
collection is a great combination of classic and trendy fashion which will be
lapped up by the youth because the collection can be styled depending on personal
choice.
About Planet
Fashion
What
started as a vision of providing a unique shopping experience to delight its
customers, culminated in the inception of Planet Fashion from Madura Fashion
& Lifestyle in 2001. Today, Planet Fashion is a multi-brand store that
addresses the fashion needs of the quintessential Indian man. With premium
brands that are synonymous with discerning taste and world-class quality,
Planet Fashion promises style, elegance and a touch of class to the fashion
conscious male. With 225 stores across 176 towns, Planet Fashion is the largest
apparel retail chain of its kind in the country.
Today, it stands as a menswear
destination which provides complete wardrobe solutions for all possible
occasions, across price points, with the handpicked merchandise across
categories from best of brands like Louis Phillipe, Van Heusen, Allen Solly,
Levi’s, Peter England, Monte Carlo & Jockey. Planet Fashion stores have an
edge due to prime high-street locations, international shopping experience and
excellent customer service – the ideal shopping address for men. In its pursuit
of providing complete wardrobe solution to the consumers, Planet Fashion
continues to innovate and foray into novel areas.
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