Philips Airfryer & ZOOM Presents Thank God It’s Fryday season 2 to travel to 8 cities

LIFESTYLE/NEW SHOW

ZOOM and Philips launch Season 2 

of its popular lifestyle program 

 first-of-its-kind Food Fashion Show

by Shrutee K / DNS

Mumbai 2 July 2015 : On a very special afternoon, at a first-of-its-kind Food Fashion Show, ZOOM, the flagship Bollywood and Lifestyle channel of the Times Network, in partnership with Philips, unveiled details of Season 2 of its popular lifestyle entertainment show that combines healthy food, style and fashion: Philips Air Fryer Thank God It's Fryday. Celebrity show-stopper Yami Gautam walked the ramp, and superstar chef Ranveer Brar created signature dishes from Season 1 of the popular show.

M K Anand, MD & CEO of Times Network, said, “ZOOM is connected closely with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. Philips Air Fryer Thank God It’s Fryday helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch Season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.”

ADA Ratnam, President Consumer Lifestyle, Philips India Ltd., said, “Thank God It’s Fryday was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, Philips Airfryer is joining hands with Zoom to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories – we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer.”

A sneak peek into Season 2 of the show was shared at a glittering event combining healthy food with celebrity chef Ranveer Brar and the gorgeous Celebrity show-stopper Yami Gautam, who, along with other beautiful ladies, walked the ramp in clothes designed to complement the healthy dishes air-fried on Philips Airfryers. 

What’s New In Season 2:

In Season 2 also, the show will be hosted by the charming, multi-talented brand ambassador of Philips Kitchen Appliances, Chef Ranveer Brar. This season the show will have a new format, new fried flavours, and most important, a host of healthy and delicious new regional delicacies created in the Philips Airfyer.

Season 2 will also feature a new fusion of cooking and photography. The chef and his photographer friend will travel to different cities around the country, exploring various local delicacies and new fried flavours. Philips Air Fryer Thank God It's Fryday will travel across Kolkata, Lucknow, Delhi, Ahmedabad, Mumbai, Amritsar, Hyderabad and Goa and will target those eateries that believe their local fried favourite dish deserves to be featured on the show as a challenge to Chef Ranveer’s skills and abilities. Chef Ranveer goes on to recreate a healthy version of the same dish in the Philips Airfryer, but with an interesting twist to create a new fusion dish.

Commenting on the show, Chef Ranveer Brar said “In today’s world of stress and convenience, where well-being and health have become all the more important, a gadget like the Philips Airfryer, along with Thank God It’s Fryday, bring back well-being into our lives, and with style.”

About ZOOM:

ZOOM, India’s No. 1 Bollywood channel, and a trendsetter in its genre, brings viewers closer to the biggest stars through the hottest entertainment news, features, countdowns, music, trends, celebrity interviews and reviews. ZOOM is available across 60 countries worldwide besides heavy presence in the social media space making it the one stop shop for everything related to Bollywood.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy-efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.