16th Edition of the MercedesTrophy tees off in Mumbai
Mumbai:
Mercedes-Benz India will tee off
the 2016 Mercedes Trophy in Mumbai on 7th and 8th
of January at the Willingdon Sports Club. The annual tournament in its 16th
edition in India will feature 25 days of
qualifiers engaging about 2500 golfers, making it the largest participative
golf tournament in India. Globally, MercedesTrophy witnesses participation of
approximately 60,000 golfers from across 50 countries battling it out for the
top prize, making it one of the world’s
largest sporting events.
The
40 winners from the qualifying rounds being held in 13 cities – Bengaluru, Coimbatore,
Pune, Chennai, Ahmedabad, Mumbai, Hyderabad, Jamshedpur, Jaipur, Bhubaneswar,
Chandigarh, Kolkata and Delhi, will then compete at the National Finals at the Oxford
Golf Resort, Pune from 30th March - 1st April, 2016.
Three
Winners from the National Finals will further progress to the MercedesTrophy
World Finals – Stuttgart, Germany in September 2016, to compete against the winners
from all over the world. The
format of play will be Double Peoria in two handicap categories with all the
Mumbai amateurs vying for six coveted National Finals spots up for grabs. The
unique format of adjusting handicaps of players each day enables more golfers
to have a chance of qualifying for the National Finals.
10
finalists will emerge from the 5 rounds of qualifiers in Delhi NCR-the most
from amongst all 13 cities. One winner will travel to the British Open
Championship and will get a chance to play the Royal Troon Championship course
the day following the tournament. Another
4 winners will tee off for a golf trip to Abu Dhabi. The ‘Best Maintained Car’
winners will compete for a wild card entry to the India national final. In
order to introduce beginners to the game, Mercedes-Benz will host golf clinics
at each round of the tournament.
About
MercedesTrophy
The
MercedesTrophy, with more than two decades old legacy as the biggest and finest
golfing event in the world.Now in its 16th edition in India, the prestigious
tournament offers Indian golfers the coveted opportunity to compete
internationally even as they rub shoulders with some of the game's most
successful proponents. Globally, over 60,000 golfers from 50 countries vie for the
top honours in the tournament that defines sports, exclusivity, entertainment
and glamour, with a class that epitomizes Mercedes-Benz.
About
Mercedes-Benz India:
Established
in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India
and boasts of more than 129 years of cutting edge innovation in the luxury
automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class
production facility is spread over 100 acres in Chakan near Pune. The
production facility is among the fastest green-field operations ever to be
created and is rated among the topmost assembly plants of Mercedes-Benz,
globally. Since June 2015, Mercedes-Benz India also commenced production from
its new expanded production facility located in the same premises. The
production facility now carries an investment of INR 1000+ crores and has the
largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes
Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the
GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class,
B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a
range of other Guard vehicles etc. The product portfolio also comprises the
iconic off-roader Mercedes-AMG G 63 as well as a wide range of other
Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG
SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45 and AMG GT
S.
Continuing
its growth momentum into 2015, Mercedes-Benz India announced its philosophy for
the year 2015 as the year of ‘Live the Best’, which is based on its brand
philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives
with an aim to provide nothing but the ‘BEST’ to its customers, through BEST
products, BEST operations, BEST touch points, BEST customer experiences and
BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy
for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing
a profitable and sustainable business in India and to further extend its
customer focused approach.
The
company has launched fourteen products, including some of the most awaited cars
like the AMG GT S, GLE, Mercedes-Maybach, the CLA, the new C 220 CDI, the new
B-Class, the new A-Class, the new E-Class. Cabriolet, the new CLS 250 CDI, the
new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S
63 sedan, the AMG G 63 ‘Crazy Colour’ and the Mercedes-AMG C 63 S.
Mercedes-Benz India also inaugurated new dealerships in Chennai, Jamshedpur,
Ghaziabad, Mangalore, Raipur, Calicut along with a new city showroom in
Bangalore, Chennai and service outlets in Trivandrum, Chennai and Calicut.
Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in
Hyderabad and Pune. There are five such high-end AMG Performance Centre in
India, currently. Presently Mercedes-Benz India has 80 outlets across 39 Indian
cities including 3 standalone Mercedes-Benz Certified outlets, making it the
brand with the densest network presence in the luxury segment, in India.
Mercedes-Benz
India registered a stellar 34% year-on-year growth by selling 10079 units in
the Jan–Sep 2015 period. Mercedes-Benz for the second consecutive year has
emerged as the ‘most awarded luxury car brand’ in India. The brand has won as
many as 34 prestigious automotive awards conferred by different media houses
across India, the highest won by any luxury automotive brand in India. In the
Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz
emerged on top of the ‘Automotive four wheeler’ category and remained the
topmost auto brand in the survey that comprised 100 brands in India across
categories.
Mercedes-Benz also takes the highest rank in the J.D. Power Customer Service
Index among the luxury brands for the Second Year in a row.
For more details, please visit www.mercedes-benz.co.in
Comments
Post a Comment