RewardPort launches India’s biggest rewards discovery platform – Freebucks
Mumbai: RewardPort – the number 1 loyalty and reward Solutions
Company has launched India’s biggest hyper local deals and rewards discovery
platform – Freebucks. A first direct B2C offering from the pioneer in the B2B
rewards segment, the product will be available for consumers across ten cities
with 10,000 participating merchants. Consumers can choose both offline and
online routes to avail offers, at no cost. With Freebucks, customers can find
deals around them at merchant outlets as well as earn rewards while purchasing
from existing, leading online retailers.
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The entire process of
Freebucks’ engagement has been kept simple for the consumer and can be completed
in four easy steps that comprise joining Freebucks, choosing from the offers or
deals, earning points, discounts and vouchers on purchases and finally, redeeming.
Consumers can choose to transact either online or offline or both.
“RewardPort has been
serving the B2B or the corporate sector with loyalty and rewards programmes for
close to a decade. From incentivizing employees to rewarding partners or even
designing marketing deals on products for our clients, we have networked
anything and everything between the micro and the macro. With deep-rooted
understanding of the market dynamics and our experience, we have launched
Freebucks. Our rewards discovery platform will be the single biggest platform
for consumers to find deals and earn rewards in their immediate vicinity,” says
Javed Akhtar, CEO, RewardPort.
RewardPort has already
received initial funding from existing investors to introduce this product.
“Freebucks, besides being a
deals and rewards discovery platform for consumers, will also be a boon to the
participating merchants. With the parent company RewardPort’s backing,
participating merchants will get the benefit of having a marketing platform
which will help them map spending patterns and trends.
This in turn will help them run targeted sales promotions and reward programs to
engage better with their customers,” Mr. Akhtar adds.
Freebucks will host deals
and rewards on all consumer products including electronics,
entertainment, food & beverages, gifts, health & beauty, home &
kitchen, men's & women’s fashion, sports, travel and many others.
“Freebucks will also
aggregate the RewardPort promotion products from its B2B offerings on a single
platform. This has the potential to add approximately 5,000 users each day via
these transactions and it already sells over five million vouchers every year.
Over the next one year Freebucks plans to add a million users and another 10,000
merchants to the platform. It gradually will also evolve into a reward wallet
and a QR based payment system in partnership with an existing wallet company.
We are positive that today’s smart shoppers, once sign up with Freebucks will
appreciate our offerings and will realise that they don’t have to look anywhere
else for better deals and rewards,” concludes Mr. Akhtar.
About RewardPort: RewardPort is India’s Number 1 loyalty and reward Solutions
Company. It is a strategic marketing specialist providing end-to-end solutions
in Consumer Loyalty, Customer engagement, Sales Channel Incentives and Employee
Motivation for a bulk of corporate India. It is the only loyalty and reward
Solutions Company that provides all functions under one roof and serves a host
of sectors including Automation, BFSI, FMCG, Pharma, Media and Retail among
others delivered and managed both offline and online. RewardPort has developed
and executed over 1400 programs for around 400 corporates to successfully
engage over 20 million customers. RewardPort has partnered with brands like Unilever,
P&G, ITC, Being Human, L’oreal, Philips, Colgate, Emami to name a few. It
has offices in Mumbai and Bangalore and its technical back-office is in
Hyderabad.
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