DTDC kick-starts its unique campaign of ‘Last Mile with a Smile’.

by Shrutee K/DNS

Mumbai, Bangalore January 19, 2016: DTDC Express Limited has launched a first of its kind initiative ‘Last Mile with a Smile’ in line with the company’s vision of ‘Inclusiveness’. Through this initiative, the top ‘C’ level management will be leading the DTDC delivery line-up from the front to personally deliver packages to consumers every month. As a first step towards a vision of creating a ‘Digital DTDC’ the announcement of the launch of its new app - ‘Smart Track’, was done amidst flagging off of this initiative which will enable the delivery persons to effectively manage tracking of the packages throughout the delivery cycle.

Amid warm response from the customers in Mumbai and Bangalore, Mr. Subhasish Chakraborty, Chairman & Managing Director and Mr. Abhishek Chakraborty, Executive Director – DTDC Express Limited delivered shipments in the January phase of the campaign, to further deepen the culture of last mile with a smile across the organization.  

On this occasion, Abhishek Chakraborty, Executive Director DTDC Express said, “Last Mile with a Smile is not just a philosophy but a practice that permeates across our organization – from leadership and management to delivery boys and operation teams. It will keep our entire organization focused on achieving customer satisfaction throughout entire delivery cycle. We have received an overwhelming response in the initial phase of this campaign and we will continue to keep this unique initiative going every month to attain operational excellence through continuous efforts in ground level understanding of our customer’s grieviences”.

The Smart Track app will generate near-instant delivery updates and shipment tracking to all stakeholders including Franchisee, DTDC managers & Customers. Some key Top line benefits for the company, franchisees and customers would be: Easy authentication of Non-Delivery Reasons, Real Time delivery updates for customers, Cost savings through Fuel efficiency, Increased efficiency achieved through Route Optimization, Eradication of redundancies - No Duplication of Tasks/Work, Optimum utilization of Bikers

               

The app is launched across 8 major cities viz. Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Ahmedabad and Pune on 18^th January, 2016. DTDC’s  aim is to implement the Smart Track App across 6000 handsets across DTDC and its franchisee network by the end of calendar year 2016.

About DTDC

Established in 1990 and headquartered at Bangalore, DTDC has 7 Zonal offices, 20 strategically located Regional Offices and over 522 operating facilities spread across India. DTDC has now embarked upon its journey of transforming its identity from an Express Document Player to an Integrated Parcels driven business through its strategic partnership with Geopost'sDPDgroup - Europe's second largest Parcels Delivery player. The brand name is now being re-christened to DTDC Express Limited (formerly known as DTDC Courier & Cargo Ltd.) as the company focuses to enhance their expertise in the logistics sector under their Vision 2020 program. The strategy behind the repositioning of the brand is to project DTDC as a complete express logistics player that delivers significant value in the markets that it operates in across the globe. DTDC Express Limited has its presence in more than 500 district headquarters through its large network of more than 8000+ franchisees and extends services to over 10,000+ Pin codes while handling more than 12 million shipments every month.  DTDC Express Limited is an ISO 9001:2008 Certified by DNV.

DTDC Express Limited also has a significant global footprint and services 220 international locations including USA, UK, Canada, UAE, Australia, China, Singapore and major Asian countries, through its own operations, joint ventures and business associates. A key part of the success of DTDC’s network is the contribution of its people. It comprises of a family of 35,000 people including employees, franchisees and their associates who are committed to its spirit of service.