Farhan Akhtar Unveils Code by Lifestyle’s Spring Summer collection
by Shrutee K/DNS Mumbai, March 30, 2016: Contemporary menswear brand, Code by Lifestyle, announced the extension of its successful association with Bollywood superstar Farhan Akhtar amidst a fashionable gathering as the multi-talented star and style icon revealed the brand’s Spring Summer collection. Spring Summer range of Code by Lifestyle was showcased in a high octane fashion show, with models sashaying down the ramp in the season’s hottest trends. Farhan Akhtar wowed the audience with his dapper Code look as he took centre stage in his personal favourites from the brand’s latest range. The actor’s charismatic versatility and sharp dressing personify the quintessential Code Man, and his association with the brand has fortified Code as the preferred formal and casual wear brand for men. The brand also unveiled its new mnemonic on the occasion. The new mnemonic CODE – two forward looking arrows – signifying – “fast forward” - connotes the very essence of t...